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Royal Enfield, one of the world’s oldest motorcycle brands in continuous production, celebrates a historic milestone this year-125 years of shaping riding culture across continents. What began in 1901 as a British marque producing its first motor-bicycle has evolved into a global symbol of pure motorcycling, craftsmanship, and adventure. To celebrate, the brand has released … Read more
RPSG Ventures, the strategic investment arm of the RP–Sanjiv Goenka Group, has signed definitive agreements to acquire a 40% stake in FSP Design, the company behind luxury couture house Falguni Shane Peacock (FSP). The stake will be purchased through a mix of primary infusion and secondary transactions from existing shareholders, including founders Falguni Shane Peacock … Read more
A surprise GRWM with Bae brings The Family Man promos full circlePrime Video leans on creators, brands, and pop-culture moments to reintroduce India’s favourite middle-class spy. Video Link 1: https://www.youtube.com/watch?v=zg2PuJWxe3w Video Link 2: https://www.youtube.com/watch?v=ghGOk35E7cA Prime Video’s latest promotional push for The Family Man Season 3 brings together an unexpected mix of creator collaborations, branded integrations and playful internet tropes-most … Read more
MediBuddy has launched its #PowerUpGuys campaign ahead of International Men’s Day, urging men to take charge of both their physical and mental health. The initiative addresses the growing tendency among men to overlook their wellbeing and seeks to reposition self-care as a daily necessity. Video Link: https://www.youtube.com/watch?v=hxEnkbhhPKY Using the aesthetic and storytelling style of classic … Read more
Pee Safe has launched an extensive on-ground awareness campaign for World Toilet Day, aiming to educate consumers about toilet hygiene and the importance of using Toilet Seat Sanitizers regularly. While the digital film Clean Is Not Sanitised set the tone for the initiative, this year’s primary focus is offline activation across varied real-world environments to encourage direct … Read more
Beardo, the men’s grooming and lifestyle brand, has released a new brand film featuring Bobby Deol to commemorate International Men’s Day. The narrative addresses longstanding questions around what defines masculinity, spotlighting themes of resilience, responsibility, and the courage to confront injustice. Video Link: https://www.youtube.com/watch?v=6ieKC2Phv1U The film opens with a powerful question: “What does it mean to … Read more
Razorpay has unveiled its latest campaign, Get Paid, Not Played, calling attention to the persistent hurdles Indian exporters, SaaS companies, agencies and freelancers face when receiving payments from international clients. Developed and produced entirely in-house using AI, the campaign highlights industry pain points such as hidden fees, delayed settlements and cumbersome compliance requirements. Video Link: https://www.youtube.com/watch?v=GQKJFdhnDTM … Read more
Bisleri International has launched the latest edition of its #DrinkItUp campaign, featuring brand ambassador Deepika Padukone. The new film positions Bisleri within a vibrant pop-culture landscape, using music, choreography and a carnival-inspired aesthetic to connect with younger consumers. The refreshed visual language leans heavily into colour, movement and high-energy storytelling. Video Link: https://www.youtube.com/watch?v=l91SQ47IJFg At the … Read more
Dabur has unveiled its latest campaign for Dabur Chyawanprash, ‘Beemaar Ya Taiyyar’, reinforcing the shift from reactive health practices to a proactive, immunity-first mindset. Conceptualised by McCann Worldgroup India, the campaign features Akshay Kumar, who embodies the core message of staying prepared, every day. Video Link: https://www.youtube.com/watch?v=I3pFPlSMrpU Building on the idea that unexpected illness can derail … Read more
Krafton India has announced a new collaboration between Battlegrounds Mobile India (BGMI) and Taco Bell India, uniting two brands with strong appeal among young, digitally active audiences. The partnership brings together BGMI’s massive gaming community and Taco Bell’s expanding quick-service restaurant network across the country. At the centre of the tie-up is a co-branded BGMI … Read more
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