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Hakuhodo.Wyng, the creative brand agency under Hakuhodo India, has secured the creative mandate for Dizester, the digestive health brand from Dr. Willmar Schwabe India, after a multi-agency pitch. As part of the partnership, the agency will lead end-to-end creative strategy and integrated communications for Dizester Herbal – a herbal digestive tonic – and Dizester Granules, … Read more
Delhivery marked Children’s Day with a short film that reimagines the logistics sector through a child’s lens. The film, titled Unboxing Curiosity, brings together a group of children aged 3.5 to 10 as they visit the company’s office to interview founders Sahil Barua, Suraj Saharan, and Kapil Bharati. Video Link: https://www.youtube.com/watch?v=trqdp3S3Vm8 The conversation unfolds unscripted, allowing … Read more
Dove and Reebok have unveiled a limited-edition collection, Reborn in My Kicks, designed to honour women whose journeys reflect strength, rebuilding, and renewal. Drawing inspiration from Kintsugi – the Japanese art of repairing broken pottery with gold – the sneakers feature metallic seams and textured accents that symbolise healing and transformation. The collaboration extends Dove’s Reborn Stronger platform, … Read more
Ahead of Travis Scott’s Mumbai performance on November 19 at the Mahalaxmi Racecourse, BookMyShow Live has launched Sicko Leave, a digital campaign inspired by the growing trend of humorous leave applications circulating among young Indians online. Video Link: https://www.instagram.com/reel/DQ_utDLjcmd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign taps into a broader cultural shift where everyday communication-such as out-of-office notes and workplace leave … Read more
IndiaFirst Life Insurance has unveiled a new campaign that redefines how consumers perceive life insurance- shifting the lens from long-term responsibility to immediate emotional reassurance. Conceptualised by The Womb, the campaign positions insurance as a tool that lightens the mental load of daily responsibilities rather than adding to it. Video Link: https://www.youtube.com/watch?v=pJIJsFJJNmE Subhankar Sengupta, chief … Read more
Every driver remembers their first car. But Volkswagen India’s latest Children’s Day campaign is a reminder that the real story begins much earlier, with that first drawing, the toy car collection, and those pretend races. In a heartwarming nod to childhood, Volkswagen asks a simple question: When does love for the drive begin? The brand’s … Read more
Since its founding in 1951 by T.V. Ramasubbaiyer in Thiruvananthapuram, Dinamalar has stood as a pillar of Tamil journalism – a newspaper born from the need to give Tamilians a voice and a platform for truth. What began as a modest publication championing the interests of Kanyakumari’s Tamil-speaking community has grown into one of Tamil Nadu’s most … Read more
CNBC-TV18 successfully concluded the second edition of its Global Leadership Summit on November 7 in Mumbai, convening influential voices from policy, business, finance, technology, and culture. Held under the banner The India Advantage, the summit explored how economic reforms, technological disruption, capital flows, and shifting geopolitical dynamics are shaping India’s next phase of growth. Opening the … Read more
House of Communication, an integrated PR and communication advisory firm under the Mantra & Motion Communications group, has been appointed as the official public relations partner for BankBazaar.com, the co-branded credit card and digital finance platform. Under this mandate, House of Communication will lead BankBazaar’s PR strategy, drawing on its strengths in brand storytelling, media … Read more
SW Growth Labs, the media and growth marketing arm of SW Network, has renewed and strengthened its long-standing partnership with Fujifilm X – the professional mirrorless camera lineup from Fujifilm. Under the expanded mandate, SW Growth Labs will continue to lead performance marketing and media strategy for the brand, with a focus on driving conversions, … Read more
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