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This Children’s Day, Titan Eye+ is urging parents to turn to the stars – literally – to check their child’s vision. The brand has launched the “Ek Tara Test,” a simple, engaging, glow-in-the-dark screening tool inspired by an ancient eyesight test once used by hunters. The initiative aims to help parents identify early signs of poor vision, … Read more
FUJIFILM India has unveiled the latest film in its Stories of MORE SMILES series, highlighting how diagnostic technology is helping bridge healthcare gaps in some of India’s most remote terrains. Set in the high-altitude villages of Spiti Valley, including Key Monastery and Langza, the film follows a mobile healthcare camp operated by the Apollo Telemedicine Networking Foundation … Read more
Crocs has unveiled its latest campaign starring Himesh Reshammiya, reinforcing the brand’s self-expression positioning through a culture-driven, social-first narrative. Conceptualised by Kulfi Collective, the film uses Reshammiya’s instantly recognisable persona as a storytelling device rather than a standard endorsement, blending parody, music nostalgia and internet-native humour. Video Link: https://www.instagram.com/reel/DQ_I80xEZle/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set inside a restaurant, the film … Read more
Vamsi Murthy has joined Netflix as Senior Director of Marketing in India. Before this, he served as Executive Director and Head of Marketing at JioStar, leading consumer marketing across fiction and non-fiction content. With nearly two decades of experience, Murthy has previously worked with BookMyShow, ZEE5, Myntra, MakeMyTrip, Reliance Communications, and Radio Mirchi.
In a landmark collaboration blending travel, technology, and creator-led innovation, Bruised Passports, one of India’s most beloved travel brands, has joined forces with Collective Artists Network, the country’s leading creator enterprise, to launch the Bruised Passports App – a next-generation travel platform designed to redefine how people explore the world. For over a decade, Savi Munjal and Vidit Taneja, the husband-wife … Read more
The initiative blends in-content advertising with entertainment, reinforcing Dhara’s message of joyful, guilt-free eating. Dhara Edible Oils has rolled out its latest campaign, ‘Mann Ka Khao,’ using an innovative in-content advertising approach that places the brand seamlessly within television and film narratives. Executed by Whisper World under its In-Content Advertising (ICA) format, the campaign is currently featured across … Read more
The transformation introduces a new identity, packaging, and formulation aimed at efficacy-driven consumers. Emami Limited has unveiled a major rebranding of its flagship Ayurvedic haircare brand Kesh King, which will now be known as Kesh King GOLD. The move marks a strategic evolution for the brand – transitioning from a purely Ayurveda-led positioning to a hybrid “Ayurveda + … Read more
The brand expands its clean-label portfolio, aiming to lead the fresh breakfast category with a convenient, wholesome offering. iD Fresh Food, known for pioneering preservative-free packaged foods, has announced the launch of its new ready-to-cook Pancake Batter, marking its foray into the broader breakfast segment. Available in Classic and Chocovariants, the launch extends iD’s commitment to freshness, purity, and … Read more
The collaboration reflects shared values of innovation, excellence, and community engagement. Birla Estates, the real estate arm of Aditya Birla Real Estate Limited (ABREL), has announced its partnership with Gujarat Titans as the team’s Principal Sponsor for the IPL 2026 season. The association marks a major milestone in Birla Estates’ brand journey, reinforcing its commitment to innovation, excellence, and meaningful community … Read more
Veteran healthcare advertising leader Andrew Schirmer appointed Consulting Director, focusing on health tech and consumer health. Medulla Communications has announced its expansion into the United States, marking a key milestone in its global growth journey. The move follows the agency’s recent foray into Singapore and the launch of Capsule, its healthcare-focused events joint venture. To spearhead its US operations, … Read more
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