Newsroom 
Vineet Jain, Managing Director of Bennett, Coleman & Co. (The Times Group), has been conferred the ‘Lifetime Contribution to Media’ award at the All India Management Association’s 70th Foundation Day and 20th National Management Day in New Delhi. The honour was presented by Union Education Minister Dharmendra Pradhan as part of AIMA’s 16th Managing India Awards 2026, … Read more
The Market Research Society of India (MRSI) will confer the Lifetime Achievement Award on B.V. Pradeep at the 7th Golden Key Awards, scheduled to be held in Mumbai on March 6, 2026. The awards celebrate excellence and long-standing contributions to India’s research and insights ecosystem. An alumnus of the Indian Institute of Management Bangalore, Pradeep … Read more
Kantar Media has unveiled a new identity, Fifty5Blue, marking its next chapter following its separation from the Kantar Group and acquisition by H.I.G. Capital in August 2025. The rebrand signals the company’s transition to operating as an independent entity with a sharpened strategic focus. Positioning itself in an increasingly fragmented media environment, Fifty5Blue aims to … Read more
Netflix has decided not to increase its offer for Warner Bros after being informed that Paramount Skydance’s revised proposal qualifies as a “Superior Proposal” under the terms of Warner Bros Discovery’s existing merger agreement with the streaming giant. In a joint statement, Netflix co-CEOs Ted Sarandos and Greg Peters said the company would not match … Read more
As anticipation builds for the India vs Zimbabwe T20 match, OTTplay has rolled out a high-impact print campaign titled ‘ISKO HARA RE!’, transforming match-day excitement into a bold newspaper statement. Known for its agile moment-marketing strategy, the brand once again steps into the cultural spotlight, positioning itself at the heart of the cricket conversation. The campaign … Read more
upGrad has announced the acquisition of early-career hiring platform Internshala through a 90% stock-swap transaction, with the financial details remaining undisclosed. The move strengthens upGrad’s presence at the entry-level talent stage, aligning skilling with employment opportunities. Founded in 2010, Internshala connects students and graduates to internships and first-job roles. The platform has built a network … Read more
Kingfisher Premium Packaged Drinking Water from United Breweries has come on board as the co-presenting partner for Karan Aujla’s P POP Culture India Tour 2026, strengthening its association with music-led cultural experiences. Video 1: https://www.youtube.com/watch?v=fGWQSQqSdOE Video 2: https://www.youtube.com/watch?v=7LYj5xcSTIU Video 3: https://www.youtube.com/watch?v=SlnXRFr_lfM As part of the collaboration, the brand will feature prominently across on-ground activations and … Read more
The Advertising Club (TAC) has introduced a refreshed brand identity, signalling a new chapter in its evolution as a key industry body representing advertising, marketing and media professionals in India. The revamp honours the organisation’s legacy while aligning it with the demands of a fast-changing marketing landscape. Created in collaboration with global brand consultancy Landor, … Read more
JBL India has unveiled its latest digital campaign, Fighting For The Right Voices, coinciding with the ongoing cricket season. Featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips, the campaign centres on mental strength, focus and resilience in the face of constant pressure. Conceptualised by RepIndia, the film explores the parallels between elite sport and everyday … Read more
WPP has announced a multi-year turnaround strategy after posting a steep decline in profit and revenue for 2025. The restructuring programme, titled Elevate28, is designed to simplify the group’s structure and reignite growth through consolidation and AI-led transformation. Under the plan, WPP will move away from its traditional holding company model to a more integrated framework … Read more
All Rights Reserved @2025ViralVault
