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AB InBev India has introduced Corona Cero, the zero-alcohol version of Corona, in the Indian market. Priced at ₹120, the product will be distributed across modern trade outlets, e-commerce platforms and select on-premise locations nationwide. The rollout strengthens AB InBev’s non-alcohol portfolio at a time when the segment is seeing steady momentum in India. The company … Read more
Oriflame India has appointed Karishma Tanna as the brand face for its NovAge+ advanced skincare line and the premium Supreme Tribute Ezzénza fragrance. The move underscores Oriflame’s strategy to deepen its presence in India’s premium beauty segment, where consumers are increasingly prioritising efficacy, research-backed formulations and sensorial appeal. Developed at Oriflame’s Skin Research Institute in Sweden, the NovAge+ … Read more
Advertising Standards Council of India (ASCI) has launched its first influencer-led consumer awareness campaign addressing greenwashing and dark patterns. The initiative, rolled out under the ASCI Academy, seeks to equip consumers with the tools to identify misleading sustainability claims and manipulative digital design practices. As part of the campaign, a group of digital creators will publish … Read more
Ananta Das is set to exit Prime Video as APAC Head of Brand PR after nearly two years in the role. A leadership transition is underway, with Serena Menon likely to step in and take charge of the regional brand communications mandate.
OpenAI has appointed Arvind KC as its Chief People Officer, strengthening its leadership team as it scales for the future. KC, who has previously held senior roles at Roblox, Google, Palantir Technologies, and Meta, brings deep expertise in building high-performing technical teams and scaling organisations. In his new role, he will lead people strategy and … Read more
Youthbeat has secured the mandate for the Myntra Style Squad campaign, reinforcing its footprint in influencer-led fashion marketing. The initiative will see Youthbeat curate and manage a dedicated collective of leading fashion creators to drive digital-first storytelling for Myntra. As part of the partnership, Youthbeat will assemble a diverse squad spanning fashion, lifestyle and youth culture. The … Read more
“Themed ‘Spotlighting Bharat’s Rise: Driven by Strength Within’, Rising Bharat 2026 will spotlight Bharat’s rising global influence through high-level dialogue on February 27–28, 2026.” New Delhi, 26th Feb India’s evolving global stature and growing strategic influence will take centre stage as News18 Network, India’s leading multi-platform news network, hosts the Rising Bharat Summit 2026, the … Read more
In 2015, Pooja Rajput wasn’t building a fashion label – she was following a personal passion. A computer engineer and MBA graduate, she was searching for sarees that felt refined, minimal and rooted in Indian craftsmanship. When she couldn’t find what she envisioned, she began experimenting herself. That exploration led to the birth of Chidiyaa, a … Read more
Lucknow Super Giants have unveiled a refreshed team logo, signalling a renewed identity inspired by the cultural essence of Lucknow and the wider state of Uttar Pradesh. The new emblem is designed as a tribute to the city’s heritage and the passionate fan base that has backed the franchise since its early days. Video: https://www.youtube.com/watch?v=NOGaYPd3-mU Rather … Read more
Pizza Hut is expanding the buzz around its newly launched Crafted Flatzz with a creator-led digital film starring content creator and actor Niharika NM. The collaboration has been conceptualised and executed by Defodio Digital, the brand’s digital strategy and influencer marketing partner. Video: https://www.instagram.com/reel/DU-jx0KDL4f/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Leveraging Niharika’s distinct comic style and strong resonance with young digital audiences, the … Read more
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