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Kaizzen Wins PR Mandate for Indian Beverage Association

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The Indian Beverage Association (IBA) has appointed Kaizzen as its strategic communications partner to lead public relations, advocacy, and public affairs for the association. The collaboration aims to strengthen IBA’s voice across media, policy, and stakeholder networks. Under the mandate, Kaizzen will develop and execute an integrated communication strategy that promotes transparency and science-driven dialogue around key themes such as nutrition, sustainability, and responsible … Read more

Platinum Love Bands’ ‘Unlock with Love’ campaign celebrates the unspoken language of connection

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Platinum Love Bands has unveiled its latest campaign, ‘Unlock with Love,’ introducing a new collection through a social experiment that explores how love often transcends words. Video Link: https://www.youtube.com/watch?v=KN5DCn0DOtQ Inspired by the idea of synchronised heartbeats, the experiment brings together real couples to demonstrate how emotional connection manifests beyond verbal expression. Participants were seated across from one another, … Read more

Reliance General Insurance revives Sharmaji and Vermaji to promote smarter motor insurance choices

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Reliance General Insurance (RGI) has launched a new digital campaign bringing back its much-loved duo, Sharmaji and Vermaji, who return with their signature wit and humour to spotlight the benefits of smart, long-term motor insurance. Video Link: https://www.youtube.com/watch?v=07bGjbXwTSo The film highlights how customers can enjoy lasting peace of mind with RGI’s Two-Wheeler Package Policy (5 Years) and Private … Read more

TV Today Network reports ₹187.55 crore revenue in Q2, cost controls soften impact of ad slowdown

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TV Today Network Limited reported a net loss of ₹2.04 crore for the quarter ended September 30, 2025 (Q2 FY26), compared to a profit of ₹7.32 crore in Q1 FY26 and ₹8.35 crore in Q2 FY25. The decline was driven by lower advertising revenues and higher exceptional expenses. Revenue from operations stood at ₹187.55 crore, down 5.5% quarter-on-quarter and 9.3% year-on-year, while total income came in at ₹197.11 crore, compared to ₹212.42 crore in … Read more

Hybrid leadership’s India visit reinforces the country’s role in global growth strategy

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Hybrid, the global programmatic advertising platform, marked a significant milestone as its founders – Dmitry Cheklov, Sergey Kovalev, and Vladimir Khudyakov – visited India to celebrate five years of growth and innovation. The visit, hosted at Hybrid’s Gurgaon office, underscored India’s strategic importance in the company’s global expansion and its growing influence in the programmatic ecosystem. The leadership visit … Read more

Bhartendu Singh has stepped into the role of Chief Marketing Officer at VinFast India

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Bhartendu Singh has stepped into the role of Chief Marketing Officer at VinFast India. Bringing extensive experience in marketing and brand strategy, he will lead initiatives to build VinFast’s presence in the Indian market. As the EV maker accelerates its expansion, Singh will focus on strengthening brand awareness and driving consumer engagement for the company’s … Read more

Ankit Singh has joined Xiaomi India as the GTM Lead for POCO

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Ankit Singh has joined Xiaomi India as the GTM Lead for POCO. In this role, he will drive go-to-market strategies, optimize brand performance, and strengthen POCO’s position in the Indian smartphone market. With his strong expertise in digital and online business growth, Singh will play a key role in shaping POCO’s next phase of expansion.

WPP Engages McKinsey to Steer Strategic Overhaul Under CEO Cindy Rose

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Facing mounting pressure after issuing two profit warnings within three months, global advertising major WPP has enlisted McKinsey & Company to advise on a major strategic revamp, according to a report by PRWeek. The move follows the company’s announcement of a comprehensive strategy review under its new CEO, Cindy Rose, who officially took charge last month. Rose has indicated that the … Read more

Kareena Kapoor Khan Stars in UNIQLO’s Winter 2025 Campaign – ‘Life with HEATTECH’

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UNIQLO India has unveiled its new Fall/Winter 2025 campaign, Life with HEATTECH: In the Cabin, featuring Bollywood icon Kareena Kapoor Khan. The campaign introduces the brand’s latest innovation – the HEATTECH Extra Warm Cashmere Blend thermal, designed to offer the perfect balance of comfort, warmth, and sophistication for the winter season. Video Link: https://www.youtube.com/watch?v=ddEYOpY2cKk Set against a serene mountain backdrop, … Read more

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