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Parachute, one of India’s most trusted and iconic brands from Marico Limited, marked a historic global milestone this week with its dazzling debut at Times Square, New York. The moment symbolized a celebration of India’s heritage, purity, and timeless care – placing a homegrown brand at one of the world’s most recognized global stages. As festive lights … Read more
Myntra FWD’s youth-centric fashion label, Glitchez, has unveiled its debut campaign – a bold celebration of Gen Z’s fearless individuality, creativity, and cultural fluidity. Set to a reimagined version of Ritviz’s iconic track “Udd Gaye”, the campaign embodies the unapologetic energy and experimental spirit of young India. Video Link: https://www.instagram.com/reel/DQiobVMCLF7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Through striking visuals, expressive choreography, and global … Read more
JioStar has spearheaded a significant anti-piracy operation against ‘Rolex TV’, an illegal IPTV platform found guilty of unlawfully distributing premium content across India. Acting on JioStar’s detailed complaint, law enforcement authorities in Annamayya District, Andhra Pradesh, successfully dismantled the network, marking a major victory in the company’s ongoing fight against digital piracy. The crackdown followed an extensive … Read more
Star Health Insurance has unveiled a groundbreaking new campaign created entirely using generative AI, marking a first in India’s insurance industry. The initiative blends human emotion with AI-powered creativity, reinforcing the brand’s message – “Health Insurance Lena Smart Hai.” Video Link 1: https://www.youtube.com/watch?v=vtt7x25AeXM Video Link 2: https://www.youtube.com/watch?v=0QjGFb4pzsE Video Link 3: https://www.youtube.com/watch?v=4RrTlsfiq9o The campaign features three short films, each inspired … Read more
The Advertising Standards Council of India (ASCI) has released its Half-Yearly Complaints Report (April–September 2025), revealing that 97% of advertising violations originated on digital platforms, with influencers, betting platforms, and personal care brands topping the list. ASCI reviewed 6,841 complaints and investigated 6,117 ads, finding that 98% required modification. Compared to the same period last year, complaints rose by 70%, while the … Read more
Interpublic Group (IPG), one of the world’s leading advertising and marketing holding companies, reported third-quarter revenue of $2.49 billion, surpassing market expectations. The growth was driven by strong client activity in the media and healthcare sectors and early returns from the company’s strategic investments in artificial intelligence. As the advertising industry continues to evolve under the … Read more
ABD Maestro Pvt. Ltd., the luxury spirits arm of Allied Blenders and Distillers Limited (ABD), has launched RANGEELA Vodka, a bold new addition to India’s premium alcobev space. Conceptualized by actor and cultural icon Ranveer Singh, who also serves as Co-founder and Creative Partner, RANGEELA embodies India’s vibrant energy, color, and creativity. Crafted for a new generation … Read more
Varun Berry has stepped down as Executive Vice-Chair, Managing Director, and CEO of Britannia Industries, concluding a remarkable 13-year journey with the company. His resignation came on November 6, a day after Britannia appointed former Birla Opus chief Rakshit Hargave as its new MD and CEO for a five-year term. In his farewell note to … Read more
OLX India has appointed Apoorv Pandey as its new Chief Marketing Officer. Pandey, who previously served as SVP – Strategy at Zepto, returns to OLX after earlier leading its growth and brand marketing between 2018 and 2020. With extensive experience across e-commerce, food delivery, ad tech, and quick commerce- including roles at Moloco and Zomato- … Read more
Riya Sawant has joined The House of Aisle as Brand Lead. An ET30Under30 honoree and MICA alumna, Riya brings her expertise in brand strategy and storytelling to the dating and relationships platform. In her new role, she will focus on strengthening Aisle’s brand presence and driving meaningful connections through creative campaigns.
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