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Infused with over 5,300 hues, the collaboration turns Spotify’s I-POP celebration into a vivid expression of music and art In a bold crossover of sound and colour, Asian Paints has teamed up with Spotify for the latest edition of I-POP, the streaming giant’s flagship property that champions India’s growing pop music movement. The partnership transformed the musical experience into a … Read more
Kylie Cosmetics, the globally acclaimed beauty brand founded by Kylie Jenner, has announced a strategic partnership with Nykaa, India’s leading beauty and lifestyle retailer, to strengthen its presence in the Indian market. The collaboration marks a major milestone in making Kylie’s iconic beauty universe more accessible to her fast-growing Indian fan base. Launched in India … Read more
Ionic Wealth has launched its debut brand campaign, ‘Your Wealth is Your First Startup,’ which redefines the concept of wealth creation by comparing it to building a startup. The campaign positions Ionic Wealth as a trusted co-founder for India’s affluent professionals – helping them manage, scale, and sustain their wealth with strategy, structure, and discipline. Video: The … Read more
JioBLAST has unveiled ‘ALL STARS vs India’, its first creator-driven esports entertainment format, powered by Campa Energy. The Battlegrounds Mobile India (BGMI) event will be held at GamingCon Bharat 2025 in Mumbai on November 29–30, bringing together India’s leading gaming creators and fans for an immersive esports experience. Blending competition with community, the format allows fans to team up with or compete against … Read more
Created by Talented, the campaign celebrates The Hindu’s 147-year legacy of authentic journalism. Video Link: The Hindu has unveiled a powerful new brand campaign titled ‘Written by Journalists’, developed in collaboration with Talented, reaffirming its 147-year tradition of responsible, credible journalism. The campaign underscores a simple yet powerful message – real news is written by journalists. Through four thought-provoking … Read more
The new season premieres on November 9 at 10 PM, featuring powerful films that celebrate exploration, courage, and innovation. Video Link: National Geographic is bringing back its celebrated Explorer Film Festival with an exciting new season that showcases groundbreaking stories and inspiring voices from around the world. Staying true to its legacy of storytelling that sparks curiosity and … Read more
Himalaya Wellness has launched its latest campaign, #StrongWomenSoftSkin, in partnership with the Indian Women’s Ice Hockey Team, to introduce the new Himalaya Cocoa Butter Intensive Serum Body Lotion. The collaboration celebrates women who embody strength, resilience, and determination while pursuing their goals. Video Link: https://www.youtube.com/watch?v=Dkv6zOaw1_A The digital campaign film features the national ice hockey team in a locker … Read more
Air India SATS Airport Services (AISATS) has unveiled a new brand identity, featuring a refreshed logo that captures its evolution into a future-ready aviation services provider. The redesign reflects AISATS’ commitment to driving innovation, sustainability, and digital transformation within India’s aviation and logistics ecosystem. A joint venture between Air India and Singapore-based SATS Ltd., AISATS plays a pivotal role in advancing ground handling, … Read more
Prime Video has announced the launch of AP International South Cinema as its latest add-on subscription, expanding its regional entertainment portfolio. Priced at ₹399 per year, the new channel offers subscribers access to a curated collection of Tamil and Malayalam films, ranging from iconic blockbusters to contemporary favorites. The library includes Tamil hits such as Pudhupettai, Sivakasi, Ghilli, and 7/G Rainbow Colony, alongside Malayalam classics like King Liar, Puthiya Niyamam, … Read more
Malika Kutub takes her digital mastery global! After six transformative years at JioStar, she now steps into a new chapter with InMobi as Head of Client Partnerships for APAC. From shaping India’s streaming story to driving adtech innovation across Asia-Pacific, Malika’s move signals a powerful blend of experience, strategy, and vision – built to scale … Read more
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