Newsroom 
District by Zomato is turning nostalgia into marketing gold with its latest Instagram film featuring Zayed Khan. The spot references his iconic transformation scene from Main Hoon Na, where Lucky trades his rebellious persona for a clean-cut Lakshman look – this time with a modern salon twist. In the film, Lucky experiments with multiple hairstyles before … Read more
Jim Beam, the world’s No. 1 bourbon, has announced a multi-year global partnership with the Cadillac Formula 1 Team, marking a milestone collaboration that unites two American icons on the global motorsport stage. The Cadillac Formula 1 Team, formed by TWG Motorsports and General Motors, will make its debut in the FIA Formula 1 World … Read more
Libas has launched its latest campaign, ‘Season of Joy,’ alongside a fresh pre-festive collection that celebrates togetherness, anticipation, and the spirit of the season. The campaign captures the warmth and excitement that build up in the days leading to major Indian festivals. The new collection offers an elegant mix of kurta sets, co-ord sets, and festive suits featuring modern … Read more
Pepe Jeans London, the iconic denim and lifestyle label, has unveiled its Autumn-Winter 2025 campaign titled “Very Real. Very Pepe.” This season’s narrative celebrates authenticity and individuality, showcasing fashion that is effortlessly stylish, layered, and distinctly Pepe. The Autumn-Winter 2025 collection offers a versatile range designed to keep wearers warm and stylish throughout the season. Highlights include … Read more
Performers in rat costumes on treadmills highlight Swiggy’s on-time delivery promise. Swiggy, one of India’s leading on-demand convenience platforms, has rolled out a quirky new activation in Mumbai to reinforce its On-Time Delivery Promise. Titled ‘Paet ke Chuhe,’ the campaign turns the popular Hindi idiom – which literally translates to “rats running in the stomach” – into a … Read more
Company aims to accelerate innovation, boost operational efficiency, and redefine pharma with AI-driven solutions. Mankind Pharma, India’s fourth-largest pharmaceutical company, has announced a strategic partnership with OpenAI to embed artificial intelligence across its entire value chain. This collaboration positions Mankind among the first Indian pharma players to fully integrate advanced AI into core operations, with the goal … Read more
Collaboration aims to transform on-board dining with convenience, variety, and real-time ordering. MakeMyTrip has announced a strategic partnership with Zomato to enable direct meal delivery for train passengers across India. The service, which will launch this Diwali, covers 130+ railway stations and allows travellers to order from more than 40,000 restaurant partners through the MakeMyTrip app, with food delivered directly to … Read more
Social media and short-form video lead the surge, as teams turn to generative AI to keep pace. Adobe has released new research revealing that 84% of Indian marketers expect content demand to grow more than fivefold by 2027, underscoring the massive acceleration in content creation needs. Nearly all marketers (96%) reported that demand has at least … Read more
New logo debuts on iX3, unifying branding across electric and combustion models. BMW has given its legendary roundel logo a refined makeover, debuting the updated design on the new iX3 at the Munich Motor Show. The change, while subtle, marks a key visual shift as the brand transitions into the Neue Klasse era. At first … Read more
The youth icon will front campaigns for the rebranded Blyp, the hyper-local valet and smart parking platform formerly known as ParkMate, has announced Rannvijay Singha as its official brand ambassador. The collaboration marks a significant step in Blyp’s refreshed brand journey, aimed at building stronger connections with audiences across urban centres and Tier-II and Tier-III cities. Blyp offers … Read more
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