Newsroom

Community-driven initiative generates 25M+ impressions, sparks conversations on sustainability and road safety Zypp Electric, India’s leading EV rental platform, celebrated its 8th Foundation Day with the remarkable success of its viral campaign ‘Green Hai Toh Zypp Hai.’ The campaign not only marked eight years of Zypp’s journey but also significantly amplified awareness around electric vehicle (EV) adoption … Read more

Campaign encourages consumers to skip the last-minute rush and unlock festive offers now Pepperfry, India’s leading e-commerce furniture and home décor marketplace, has rolled out its latest festive campaign, ‘Why Wait for Diwali’, designed to challenge traditional shopping habits and encourage customers to upgrade their homes ahead of the festive rush. Diwali has long been the … Read more

Digital-first initiative features Gokul Ganesh and Madhuri Braganza; offers exclusive festive rewards for homeowners MagickHome India, the modular interiors brand, has unveiled its festive campaign ‘Season of Magick’, celebrating togetherness, culture, and the joy of beautifully designed living spaces. Timed with India’s most awaited festive season, the campaign seeks to inspire homeowners to reimagine their interiors, … Read more

FMRI strengthens its Hospital Cornea Retrieval Program and highlights corneal blindness challenges during National Eye Donation Fortnight Fortis Memorial Research Institute (FMRI) marked National Eye Donation Fortnight (August 25 – September 8) with a remarkable milestone – securing over 500 eye donation pledges, a strong step forward in combating corneal blindness through increased awareness and participation. … Read more

Tyaani Jewellery by Karan Johar has launched its latest campaign, ‘Forces of Tyaani,’ featuring popular digital creator and actor Kusha Kapila as its new brand ambassador. The collaboration aims to deepen the brand’s connection with younger audiences, blending high fashion with relatable storytelling and presenting jewellery as a bold form of self-expression. In the campaign film, Kapila reconnects with … Read more