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Thums Up Launches ‘Biryani Ek Nahi, Do Haath Se Khaate Hai’ Campaign Featuring Shah Rukh Khan and Jagapathi Babu

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The campaign turns the love for biryani and Thums Up into a bold cultural ritual. Thums Up, Coca-Cola India’s iconic billion-dollar brand, has unveiled its latest campaign titled “Biryani Ek Nahi, Do Haath Se Khaate Hai”, starring Bollywood icon Shah Rukh Khan and Telugu superstar Jagapathi Babu. The campaign celebrates India’s deep-rooted love for biryani and Thums Up-positioning the … Read more

Shoppers Stop Launches Festive TVC ‘Pujor Prothom Stop’ to Ring in Durga Pujo 2025

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Celebrating the spirit of togetherness, tradition, and premium festive fashion. Shoppers Stop has unveiled its Durga Pujo campaign ‘Pujor Prothom Stop’, marked by the release of a heartwarming new TVC and an exclusive in-store launch event at the brand’s South City Mall outlet in Kolkata. The celebration featured popular Bengali actors Debchandrima Singha Roy and Gaurav Chakraborty, adding a … Read more

Clove Dental Launches ‘Finding the Missing Tooth’ Campaign to Spotlight Dental Implant Awareness

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The initiative highlights the emotional and social impact of tooth loss, promoting implants as a transformative solution. Clove Dental has rolled out a nationwide campaign titled ‘Finding the Missing Tooth’, aimed at raising awareness around the often-overlooked consequences of tooth loss. The campaign brings to light the emotional, physical, and social challenges associated with even a … Read more

Welspun Living Unveils ‘Kyunki Farq Padta Hai’ Campaign Featuring Vidya Balan

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Welspun Living Unveils ‘Kyunki Farq Padta Hai’ Campaign Featuring Vidya BalanLight-hearted storytelling with a twist highlights the importance of quality in home linen choices Welspun Living Limited (WLL), a part of Welspun World, has launched its latest consumer campaign titled ‘Kyunki Farq Padta Hai’, featuring acclaimed actress Vidya Balan. The campaign aims to spotlight the significance of quality … Read more

Reliance and Meta Join Forces to Build Enterprise AI Solutions in India

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The joint venture will deliver ready-to-deploy, sector-specific AI platforms for Indian and select global markets Reliance Industries Limited (RIL) and Meta have announced a strategic joint venture (JV) to develop and scale enterprise AI solutions tailored for Indian businesses and select international markets. Investment and Structure The collaboration involves a joint investment of approximately INR 855 crore, with RIL holding a 70% stake and Meta holding … Read more

Campus Activewear Appoints Kriti Sanon as Brand Ambassador for Women’s Category

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Partnership underscores brand’s focus on the growing women’s sports and athleisure footwear segment Campus Activewear has announced the appointment of actress Kriti Sanon as the new face of its women’s category, marking a strategic move to strengthen its position in the women’s sports and athleisure footwear market. The association comes at a time when the segment is witnessing significant … Read more

Ananya Panday Joins Aurelia as Brand Ambassador, Fronts Festive Campaign #HameshaTrending

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The ethnic wear brand unveils its latest festive collection with a high-impact campaign led by the Bollywood star Aurelia, the women’s ethnic wear brand under Aditya Birla Fashion and Retail, has announced Ananya Panday as its new brand ambassador, coinciding with the launch of its festive campaign #HameshaTrending. The initiative aims to spotlight Aurelia’s latest festive collection, designed for the … Read more

Ganpati Darshan Goes Digital at Mumbai Metro with ICICI Lombard

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Virtual blessings, aartis, and festive greetings now just a scan away at Siddhivinayak Metro Station This Ganesh Chaturthi, ICICI Lombard General Insurance is bringing a digital twist to tradition at Mumbai’s Siddhivinayak Metro Station. The brand has launched an interactive initiative titled “Scan for Siddhivinayak Bappa’s Darshan,” allowing thousands of daily commuters to experience a moment of devotion on the move. … Read more

Maruti Suzuki, Aditya Birla Group, HPCL Among Key Sponsors of KBC Season 17 on Sony LIV

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New season features brand partnerships, second-screen interactivity, and enhanced rewards for participants and viewers The iconic quiz show Kaun Banega Crorepati (KBC) returns for its 17th season on Sony Entertainment Televisionand Sony LIV, once again hosted by Amitabh Bachchan. This season brings back beloved interactive elements like KBC Play Along, while also expanding its brand collaborations, viewer engagement opportunities, and prize … Read more

Amit Agarwal appointed as CMO and Business Head at Croma

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Amit Agarwal has been appointed as Chief Marketing Officer (CMO) and Business Head – Private Label & ZipCare at Croma. Sharing the news on LinkedIn, he expressed excitement about returning to the corporate world after a year of consulting D2C startups. With over 20 years of leadership experience at Google, Unilever, and GSK Consumer Healthcare, … Read more

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