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Aartis, Modaks and Matches: Tinder’s Double Date Feature Finds Its Festive Spark

Festivals aren’t just about rituals anymore – for Gen Z, they’re also becoming the perfect backdrop for dating. And this Ganesh Chaturthi, Tinder’s new Double Date feature is finding its moment in the spotlight. In Mumbai, Ganesh Chaturthi isn’t just a cultural celebration – it’s a social experience. From pandal-hopping to street food crawls, the festive atmosphere … Read more

Universal Music India Partners with Maddock Films and New Music Label Mad For Mussic

Through UMG’s global network, the partnership aims to bring Mad For Mussic’s repertoire to international audiences. Universal Music India (UMI), a division of Universal Music Group (UMG), has entered into a strategic partnership with Hindi film production house Maddock Films and its newly launched music label, Mad For Mussic, founded by producer-director Dinesh Vijan. Under this … Read more

Lufthansa and WPP Media Launch New Chapter of ‘Insider Guide’ Campaign Featuring Actress Sreeleela

Lufthansa German Airlines, in collaboration with WPP Media, has launched the latest edition of its flagship experience-driven campaign – Lufthansa Insider – featuring popular Indian actress Sreeleela. This new chapter artfully blends Lufthansa’s premium travel philosophy with Sreeleela’s charisma, creating a culturally rich narrative designed to inspire today’s modern, experience-seeking travelers. Crafted by Mindshare India in partnership … Read more

Narayana Health Launches ‘Health Ki Aarti’-Celebrating Good Health Through Prayer and Preventive Care

In the spirit of Ganesh Chaturthi – a festival that pulses through Mumbai with unmatched devotion and energy – Narayana Health SRCC Children’s Hospital has introduced a unique initiative: Health Ki Aarti. This campaign transforms traditional prayer into a celebration of good health, strong immunity, and the importance of preventive care. At the heart of Health Ki … Read more

India Today Group is Digital News Leader of India: Comscore, July 2025

• Logs 295 Million Unique Visitors • Pulls ahead of Network18 & Times Internet India Today Group has emerged as the No. 1 digital news network in India, according to the latest Comscore rankings (July 2025) (1). In the News/Information category, the Group recorded a Total Digital Population (TDP) of 295million unique visitors, the highest among all publishers. This places India Today Group ahead … Read more

BhaoBhao: Redefining At‑Home Pet Grooming with Care and Convenience

A Stress-Free Experience for Pets and Their Parents Pet owners know the drill all too well-convincing a reluctant furry friend to journey to a salon, dealing with the anxiety it causes, and cleaning up the mess afterward. Enter BhaoBhao, a Mumbai-based startup that flips this inconvenient scenario on its head. Offering premium in‑home grooming services for beloved dogs … Read more

Punt Creative Secures Digital Mandate for Piramal Consumer Healthcare’s Leading OTC Brands

The agency will spearhead digital strategy, social engagement, and campaign execution for PCH’s flagship labels. Piramal Consumer Healthcare (PCH) has officially appointed Punt Creative as its digital agency, following a competitive multi-agency pitch. The agency, co-led by Harsh Shah and Rohan Naterwalla, will manage social media, digital campaigns, and content strategy for three of PCH’s marquee brands: Lactocalamine, the i‑range (including i‑pill), and the baby care … Read more

Zee Launches ‘Zee Spotlight’ to Deliver Premium Brand Integration Across GECs and Movie Channels

Hyundai Motor India joins as exclusive launch partner for the high-impact omnichannel advertising platform. Zee Entertainment Enterprises Ltd. (ZEEL), a leading name in content and technology, has introduced ‘Zee Spotlight’under its ‘Z’ RISE initiative-a premium advertising solution designed to amplify brand visibility across its General Entertainment Channels (GECs), movie channels, and OTT platform ZEE5. Zee Spotlight delivers a seamless … Read more

Crocs: From ‘Ugly Shoes’ to a $4 Billion Global Phenomenon

Gen Z’s love for comfort, irony, and personalisation fuels Crocs’ stunning resurgence. Once labelled as “seriously ugly” and ridiculed across fashion circles, Crocs has emerged as one of the most unexpected success stories in global retail. Launched in 2002, the American footwear brand teetered on the edge of bankruptcy by 2009. Fast forward to 2024, Crocs posted … Read more

Peter England Celebrates Onam with a Youthful Anthem Featuring Kerala Rapper The Imbachi

Blending tradition and modern expression, the brand launches a vibrant musical ode to Onam. Peter England is ushering in the Onam season with a fresh, youth-centric campaign that merges cultural pride with contemporary creativity. In collaboration with Kerala’s homegrown hip-hop talent The Imbachi, the brand has unveiled a special Onam anthem that brings together the worlds of music and … Read more