Newsroom

Spice major JK Masale has announced Saif Ali Khan as its new brand ambassador, marking a strategic move to blend its rich heritage with a more modern, aspirational brand image. The partnership is set to front the brand’s upcoming marketing campaign, focused on celebrating royalty, authenticity, and refined sophistication – values that resonate with both the brand and the … Read more

Esports in India takes another giant leap as NODWIN Gaming, in partnership with JioStar, rolls out Season 4 of the Battlegrounds Mobile India Masters Series (BGMS) – one of the country’s most anticipated esports tournaments. Airing live on Star Sports Khel and JioHotstar from 5:00 PM to 8:00 PM daily until September 14, the latest season promises heightened excitement, greater inclusivity, and a prize pool of ₹1.5 crore. One … Read more

With the festive season around the corner, Flipkart is ramping up operations ahead of its flagship shopping event, The Big Billion Days (TBBD). The e-commerce giant has announced a major expansion in its delivery infrastructure and workforce, with a sharp focus on inclusivity and tech-driven readiness. This year, Flipkart is creating over 2.2 lakh seasonal jobs across supply chain and … Read more

In a move set to reshape travel media engagement in India, Unpromptd, a rising player in Asia’s digital growth space, has announced a strategic partnership with global travel platform Agoda. The collaboration aims to power Agoda’s advertising growth in the Indian market by connecting its high-intent travel audience with leading Indian brands. As Agoda looks to deepen … Read more

In a bold step towards global expansion, WinZO, India’s leading homegrown digital gaming platform, has officially launched in the United States, signaling a new chapter in India’s tech export story. With this move, WinZO now operates in three of the world’s top four mobile gaming markets-India, Brazil, and the U.S.- tapping into a combined market valued between $65–70 billion and … Read more

AI and analytics specialist C5i has introduced its latest innovation, the Marketing Data Cloud (MDC) – a solution built in collaboration with Databricks to unify marketing data and deliver actionable insights across platforms and campaigns. Developed on the Databricks Data Intelligence Platform and hosted on Microsoft Azure, the MDC integrates C5i’s Intelligent Data Management Decision framework. The platform centralizes fragmented marketing data into a … Read more

Duracell has launched a new range of child-safe lithium coin batteries in India, designed to reduce the risk of accidental ingestion among children. The batteries, available in CR2032, CR2025, and CR2016 sizes, now come with a non-toxic bitter coating and child-resistant packaging, combining safety with trusted performance. Small, shiny coin batteries are often found in everyday gadgets like … Read more