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In a major shift in global media alignment, Mastercard has appointed WPP Media as its new global media partner, taking over from Dentsu Carat, which held the account for over a decade. The mandate covers media strategy, planning, and buying across 70 countries, marking a significant $180 million win for WPP, according to AdWeek. In addition to the media account, Ogilvy-part … Read more
District by Zomato, the lifestyle and going-out vertical of Zomato, has announced a long-term strategic partnership with HSBC India. As part of this collaboration, HSBC becomes the exclusive banking partner for District’s curated cultural experiences-spanning music festivals, food events, comedy nights, and lifestyle gatherings across India. This alliance arrives at a time when India’s going-out ecosystem is witnessing … Read more
Homegrown social media company ShareChat (Mohalla Tech Pvt. Ltd) has appointed Neha Markanda as Chief Business Officer for both ShareChat and Moj, as it eyes rapid revenue growth and stronger advertiser engagement. A seasoned leader with over two decades of experience across Google, Meta, GSK, PepsiCo, ITC, and HCL, Markanda brings deep expertise in brand … Read more
Lyndon Louis has joined Exicon Group as National Creative Director, moving from McCann Health India where he served as Executive Creative Director. With leadership roles at Brand Care, Havas Life Sorento, and Saatchi & Saatchi Focus, he brings rich experience in healthcare and creative advertising. Louis has also been a jury member at prestigious industry … Read more
FCB NEO, part of FCB India, has appointed Binay as Senior Vice President. With 17 years of experience across food, beverage, fashion, sports, real estate, and politics, Binay has led key portfolios at PepsiCo Foods, including Lay’s and Quaker, driving integrated campaigns and digital transformation. Welcoming him, CEO Ashima Mehra said his sharp, modern, and … Read more
Apparel Group has strengthened its brand vision with the appointment of Aditi Chakravarty as Head of Marketing. With her expertise in driving impactful strategies and shaping consumer connections, Aditi will play a key role in elevating the group’s marketing narrative and reinforcing its position in the fashion and lifestyle space.
Mumbai: Birla Opus Paints, a Grasim Industries brand under the Aditya Birla Group, has unveiled its latest campaign – ‘Birla Opus Assurance’ – bringing a bold new promise to the Indian paint market. The campaign introduces a one-year free repainting warranty, ensuring customer satisfaction by covering walls through all seasons. At the heart of the campaign are brand … Read more
In a bold departure from conventional agency philosophies, ex-Ogilvy creatives Ishita Misra and Pradyot Mokashi have launched Colloquial-an independent creative agency defined by its belief in having “no voice of its own.” Instead of projecting a signature style or proprietary tone, Colloquial pledges to become a true extension of the brands it serves, prioritising the voice … Read more
UNIQLO India has unveiled its latest campaign, Everyday Wear for Mr. Dependable, featuring cricket icon Rahul Dravid, celebrating the seamless blend of style and functionality in everyday fashion. Reflecting UNIQLO’s LifeWear philosophy-clothing made to improve daily life-the campaign highlights the versatility of two key pieces: the AIRism Polo Shirt and the Super Non Iron Shirt. The … Read more
Real estate redevelopment specialist Pranav Constructions Limited (PCPL) has awarded its integrated digital marketing mandate to Tonic Worldwide, following a multi-agency pitch. The partnership will cover social media strategy, search engine optimisation (SEO), and performance marketing to strengthen PCPL’s digital presence and consumer engagement. Known for its commitment to transforming aging structures into modern residential … Read more
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