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Neha Barjatya – Marketing Director at Google India has stepped down

Neha Barjatya, Marketing Director at Google India, has stepped down after nearly 14 years with the company. She played a key role in major brand campaigns, product launches, and social impact initiatives, including the Great Online Shopping Festival, Internet Saathi, Google for India events, and the launch of Pixel manufacturing in India. Previously, she worked … Read more

Abhinav Sharma joins India Today Group as Vice President & National Sales Head

Abhinav Sharma has joined the India Today Group as Vice President & National Sales Head, bringing with him a wealth of experience in driving revenue growth and building strategic partnerships. In his new role, he will spearhead national sales operations, strengthen client relationships, and craft innovative solutions to enhance the group’s market leadership.

Vaseline India Launches Cloud Soft Moisturiser with Sky-High Campaign

Creators skydive in Dubai to highlight the product’s ultra-light texture Vaseline India has introduced its latest innovation, Vaseline Cloud Soft Light Moisturiser, with a bold and visually stunning launch campaign titled #LaunchInTheClouds. The activation took place at Skydive Dubai, where top digital creators experienced the product mid-air-emphasizing its feather-light texture in a truly gravity-defying setting. Influencers including Ruhee Dosani, Agasthya Shah, Richi … Read more

District by Zomato & YRF Launch Interactive Fan Rivalry for War 2

In-app experience lets users pick sides between Hrithik Roshan and NTR Jr District by Zomato, the going-out and experiences platform, has partnered with Yash Raj Films (YRF) to roll out a unique in-app fan engagement campaign for the upcoming action blockbuster War 2. Tapping into the film’s high-voltage rivalry between lead stars Hrithik Roshan and NTR Jr, the initiative invites users … Read more

Vi Launches Campaign for ‘Nonstop Hero’ Plan with Unlimited Daily Data

TVC by Ogilvy India tackles the frustration of daily data exhaustion As mobile data becomes central to daily life-whether for work, learning, entertainment, or staying connected-Vi has rolled out a fresh campaign for its ‘Vi Nonstop Hero’ prepaid plan. Conceptualised by Ogilvy India, the campaign highlights the everyday challenge of running out of data and positions Nonstop Hero as the ultimate … Read more

Cheil X Launches ‘EV Sahi Hai’ Campaign to Boost Confidence in Electric Vehicles

Testimonial-driven campaign for JSW MG Motor aims to accelerate EV adoption Cheil X has rolled out a compelling new campaign titled ‘EV Sahi Hai’ for JSW MG Motor India, aimed at demystifying electric vehicles and promoting their adoption across the country. The campaign’s first phase features 10 testimonial films from real EV owners, highlighting key benefits such as cost savings, reduced environmental … Read more

MILKMAID Launches New TVC; Serves Up the ‘Yummazing’ Joy of Homemade Desserts

Conceptualised by BBH India, the film is directed by acclaimed film director Ram Madhvani Nestlé MILKMAID, a name that has defined sweetness in Indian homes now for 113 years, has launched its latest TVC celebrating the joy of preparing desserts at home, with loved ones. The film highlights the rich, creamy and heartwarming experience that … Read more

Medulla Communications Expands into Singapore, Strengthening Global Presence

Launch marks a major step in becoming Asia’s first digital healthcare advertising agency Medulla Communications, a healthcare-focused advertising agency with over 15 years of global expertise, has announced the launch of its new office in Singapore, marking a significant milestone in its journey to become Asia’s first digital healthcare advertising agency. With a strong portfolio of work … Read more