Newsroom 
India’s Ministry of Information and Broadcasting (MIB) has directed the Broadcast Audience Research Council (BARC) to suspend the release of Television Rating Points (TRP) for news channels for a period of four weeks. The directive comes amid concerns over the nature and quality of coverage related to the ongoing Iran–Israel conflict and the broader geopolitical … Read more
Edelweiss Mutual Fund has launched a new digital campaign for Women’s Day, highlighting the growing influence of women in India’s financial ecosystem. The initiative focuses on the increasing participation of women across financial products such as mutual funds, equity markets, insurance and banking, reflecting a significant shift in how wealth creation is evolving in the … Read more
Vivo India has unveiled a new digital campaign for its latest smartphones, the V70 and V70 Elite, starring brand ambassadors Siddharth Malhotra and Kiara Advani. The campaign centres around capturing life’s meaningful moments, using storytelling inspired by the actors’ personal journeys. The campaign film portrays intimate and emotional moments such as a proposal and pre-wedding … Read more
Cheil India has appointed Tanveer Kaur as Deputy General Manager, strengthening its leadership team. She brings prior experience from Publicis Groupe India and Interactive Avenues, among others, adding depth in integrated marketing and digital strategy to her new role.
Dainik Bhaskar Group has named Abhay Dubey as its Chief – Brand Marketing. He joins from Reliance Broadcast Network, where he served as Regional Marketing Manager for over three years. Dubey has previously worked with Mahindra Holidays & Resorts and Saffron Communications.
Reema Jain has taken charge as Chief Information Officer at Unilever, aiming to accelerate AI and technology-driven transformation across the business. She expressed gratitude for the trust of Sam Kini and highlighted her belief in tech as a powerful force for impact at scale.
Nikita Kandhari has taken on an expanded role at Prime Video and Amazon MGM Studios, leading marketing for the Hindi slate across original series, films, and acquired content. Previously Principal – Content Marketing, she will now oversee campaigns for the entire Hindi portfolio. Sharing the update on LinkedIn, Kandhari reflected on a year of learning … Read more
Myntra has appointed Mansi Agarwal as Senior Director – Business Development, where she will lead the company’s international expansion efforts. She joins from Trent, where she headed strategy and worked on long-term business planning. With over 17 years of experience, Agarwal has also held key roles at the Aditya Birla Group, Brand Capital, Polar Group, … Read more
Samsung Ads has promoted Nishit Kanchan to general manager and head of revenue for India, a move he shared on LinkedIn. Previously the company’s India head of sales, Kanchan has spent nearly four and a half years with Samsung Ads and will now focus on driving revenue growth and strengthening the company’s leadership in the … Read more
Chandni Shah has stepped into the role of CEO at Kinnect and 22feet Tribal Worldwide, expanding her leadership after nearly 15 years with the agency she co-founded. Part of FCB Group India under Interpublic Group, the agencies will now focus on a more selective growth strategy, onboarding only a few new clients while prioritising deeper, … Read more
All Rights Reserved @2025ViralVault
