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New detergent designed for high-speed, high-performance cleaning Hindustan Unilever (HUL) has introduced Surf Excel Matic Express, its latest innovation in the laundry care category. Developed using advanced detergent formulation, robotics, and AI, the product is tailored to meet the evolving demands of today’s fast-paced consumers. To front the launch, the brand has partnered with Indian … Read more
India ranks third globally, with 70% of consumers overwhelmed by online ads As India’s digital advertising market continues to expand, a new report from global ad-tech platform The Trade Desk highlights a growing concern: ad fatigue. According to the study, 70% of Indian consumers feel overwhelmed by the number of ads they encounter online-placing India … Read more
Snakes, avalanches, and Aron Ralston return to remind us: nature isn’t for the faint-hearted Columbia Sportswear is turning the typical outdoor ad on its head with a bold new campaign that trades polished mountain-top moments for a gritty, honest look at nature’s darker side. Steering clear of idealised adventure imagery, the brand embraces the raw, … Read more
Nearly nine months after its formation, JioStar, the media joint venture between Reliance Industries and Disney, has unveiled its corporate logo and launched a refreshed website. The new logo features the signature pink “Jio” circle followed by “Star” in bold, clean typography-symbolising a fusion of energy, innovation, and heritage. The brand identity reflects JioStar’s commitment to dynamic content and … Read more
JioStar has acquired the exclusive broadcast and streaming rights for the US Open Tennis Championships in India for the next five years. Secured through the USTA’s media partner IMG, the deal enables Star Sports Network to broadcast and JioHotstar to stream every match live from the USTA Billie Jean King National Tennis Center. The US Open, one of the four Grand Slam tournaments, will now be part … Read more
BookMyShow, powered by Bigtree Entertainment, has announced a strategic one-year partnership with RuPay, the payment brand of NPCI. This collaboration brings together the worlds of entertainment and digital payments to offer users a seamless experience-both online and on-ground-across India. Under this alliance, RuPay cardholders will receive priority access to marquee events such as Sunburn 2025, Lollapalooza India 2026, Bandland 2026, and … Read more
ZEE5 has broadened its Connected TV footprint by launching five curated FAST (Free Ad-Supported Television) channels on LG Channels, the built-in streaming service available on LG Electronics India’s Smart TVs. This strategic move brings genre-specific, subscription-free entertainment directly to millions of Indian households via LG Smart TVs. The new lineup of ZEE5 FAST channels includes: These channels serve … Read more
Theme: AI² – Advertising Innovation and Artificial Intelligence The Asian Federation of Advertising Associations (AFAA) has officially announced that AdAsia 2025, one of Asia’s most prestigious marketing and communication industry events, will be hosted in Beijing, China, from October 24 to 26, 2025, at the Zhong Guan Cun International Innovation Center. Having previously taken place in cities like New … Read more
Colgate-Palmolive has announced a refreshed corporate brand identity, introducing a new logo, updated colour palette, and the tagline ‘Make More Smiles.’ This rebranding initiative is designed to better reflect the company’s global purpose of fostering healthier futures for people, pets, and the planet. The revamped logo features a brighter shade of blue and incorporates a subtle smile formed between the letters “C” and “P,” symbolising optimism … Read more
Campaign #ABondSoSweet features quirky dessert boxes and a plantable Rakhi for a sustainable twist This Raksha Bandhan, Sweet Truth – the much-loved dessert brand from Rebel Foods – is dishing out more than just delicious treats. With their exciting new festive campaign #ABondSoSweet, they’re celebrating the delightful, chaotic, and enchanting bond between siblings. Think indulgent … Read more
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