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Haldiram’s has rolled out its festive campaign for Raksha Bandhan-‘DO DOONI MITHAAS, Itni Sweet hai Rakhi ki Treat’-introducing a new collection of specially curated gift hampers to celebrate the sibling bond. The gifting lineup includes beautifully packaged boxes like Khushi Ke Lamhe, Rishton Ka Bandhan, and Pyar Ka Tohfa, along with indulgent hampers such as Rishton Ki Mithaas and Khushiyon Ka … Read more
Hershey India has unveiled its Raksha Bandhan campaign titled ‘Bonds Unwrapped with HERSHEY’S’, redefining the traditional narrative of the festival by embracing a wider spectrum of relationships. While Raksha Bandhan has historically celebrated the brother-sister bond, Hershey’s latest campaign expands the lens to include long-distance friendships, sisterhood, and father-daughter connections, reflecting how the festival has evolved to honour anyone … Read more
With Dr. Dre’s The Next Episode playing in the background, Google has released a sharp new ad teasing its upcoming Pixel 10 series-taking a not-so-subtle jab at Apple’s delayed rollout of Siri’s AI updates. The 31-second film pokes fun at iPhone users who may have bought a new device just for features that were promised but are still “coming soon” … Read more
India’s advertising industry has officially crossed the ₹1 lakh crore mark in FY25, growing at an average annual rate of 6–7% over the last five years, according to a report by CRISIL Ratings. The most notable shift? Digital media now accounts for 45-46% of total ad spends-up from just 24% in FY20—cementing its place as the dominant force … Read more
As digital adoption grows among senior citizens, so do the risks of online fraud. In response, Truecaller has partnered with Khyaal, a dedicated platform for senior citizens, to enhance online safety for India’s aging population. The collaboration combines Truecaller’s caller identification and spam protection technology with Khyaal’s deep engagement with older adults, aiming to prevent fraud and ensure safer communication. All Khyaal … Read more
ASUS India has taken a bold step into the quick commerce space by partnering with Swiggy Instamart to deliver laptops within minutes. The move brings a range of consumer notebooks and gaming laptops to customers’ doorsteps across major Indian cities including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, and Kolkata, with prices starting at ₹33,990. Following the introduction of accessories on quick commerce … Read more
NODWIN Gaming has renewed its collaboration with District by Zomato as the official ticketing partner for its marquee events-Comic Con India, NH7 Weekender, and DreamHack India-for a second consecutive year. These cultural juggernauts span pop culture, music, gaming, and esports, solidifying their status as go-to events for India’s youth. Through this partnership, District by Zomato will enable attendees to seamlessly discover, book, and … Read more
India Post has announced that its iconic Registered Post service will be phased out from September 1, 2025, in favor of a unified model under Speed Post. This move marks the end of a decades-old offering known for its reliability and legal validity. Historically trusted for delivering sensitive documents-such as appointment letters, legal notices, and official communications-Registered Post has … Read more
Spotify has announced that it will raise the price of its Premium Individual subscription across select global markets starting September 2025. The new monthly cost will rise from €10.99 to €11.99 (approximately $13.86), impacting users across South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region. The Swedish audio streaming giant said the price revision is part of a broader strategy … Read more
Boult, one of India’s fastest-growing consumer tech brands, has rebranded as GOBOULT as part of a strategic overhaul aimed at upscale positioning, broader retail reach, and global expansion. The new identity marks a shift from its value-led roots toward premium offerings and design-forward products. After closing FY25 with a strong ₹800 crore in revenue-nearly doubling its revenues in … Read more
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