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21N78E Acquires Postcard Media to Bolster Ecosystem-Led Communication Capabilities

In a strategic move aimed at enhancing its ecosystem-led brand solutions, 21N78E has officially acquired Postcard Media, a creative agency renowned for its expertise in corporate and internal communications. While the acquisition unifies the teams and operations, Postcard Media will retain its brand identity, continuing to deliver content-led mandates under the broader 21N78E umbrella. The two agencies have been … Read more

Sunfeast Dark Fantasy and SRK Bring Sweet Surprises to Tiffin Time in New Campaign

Sunfeast Dark Fantasy has unveiled a new film featuring brand ambassador Shah Rukh Khan, as part of its ongoing ‘Har Dil Ki Sweet Ending’ campaign. This time, the brand introduces a fresh twist-‘Har Tiffin Ki Sweet Ending’-highlighting the simple joy of finding dessert in lunchboxes, a sweet surprise often missing from everyday meals. Conceptualised by FCB Ulka, the campaign … Read more

Treize Communications comes onboard as PR Partners for EMERGE 2025

The event will take place on 07th August at Welcomhotel by ITC Hotels, Delhi (Gurugram) and celebrate bold ideas, indie agencies, and digital innovation Treize Communications,awell-established Communications Consultancy and Public Relations firm, started by Sonam Shah comes onboard as PR Partners for EMERGE 2025. This is the second year of their association with Ad Tech … Read more

StevePriya Crafts Campaign for The Sleep Company Featuring Anil Kapoor’s Sleep Message

In a bold and engaging creative move, independent agency StevePriya-founded by former JWT creative veterans-has launched a new campaign for The Sleep Company, India’s leading comfort-tech brand and creator of the SmartGRID mattress. The campaign stars Bollywood legend Anil Kapoor, who delivers a witty yet pointed commentary on modern tech’s hidden cost: sleeplessness. The film opens with a relatable scenario-a couple … Read more

Tata Motors’ CFO P.B. Balaji to Become Jaguar Land Rover CEO in November

Tata Motors has announced that P.B. Balaji, the company’s Group Chief Financial Officer, will take over as CEO of Jaguar Land Rover (JLR) starting November 2025. He will succeed Adrian Mardell, who is set to retire after an impressive 32-year career with JLR, including three impactful years as CEO. Balaji has been a key architect of Tata Motors’ transformation journey and has … Read more

From Denim to Debate: Trump Praises Sydney Sweeney’s American Eagle Ad – “Fantastic, If She’s a Republican”

What began as a clever denim campaign has quickly evolved into a cultural and political flashpoint. Sydney Sweeney, the Emmy-nominated star of Euphoria and The White Lotus, is now at the center of national discourse-not for her on-screen roles, but for her recent American Eagle ad. The campaign, built around the pun “Sydney Sweeney has great genes,” plays on the … Read more

Generali Group and Central Bank of India Unveil New Brand Identity for Insurance JV

Generali Group, in partnership with the Central Bank of India, has introduced a refreshed brand identity for their joint insurance venture – now named Generali Central. The revamped identity encompasses two entities: Generali Central Life Insurance and Generali Central Insurance, reflecting their shared commitment to delivering life and general insurance solutions across India. As part of the rebranding, Generali … Read more

boAt’s Raksha Bandhan Campaign Channels ‘The Traitors’ with a Twist of Sibling Drama

This Raksha Bandhan, boAt has partnered with Blinkit to deliver more than just gifts-bringing sibling rivalry, fast fixes, and festive flair to life in their new campaign, “The Circle of Shaq.” Set around a breakfast table-turned-battlefield, the film opens with Dad’s ominous sip of chai and the accusatory, “Gaadi pe scratch. Who’s responsible?” From there, chaos ensues. The suspects? A … Read more

Rihanna’s Fenty Beauty Set to Launch in India on August 7 via Tira and Sephora

Global pop sensation Rihanna is officially bringing her beauty brand, Fenty Beauty, to India. The much-awaited debut is set for August 7, with products launching exclusively on Tira and Sephora. The announcement was made through an Instagram reel posted by Rihanna, featuring a Mumbai-style black-and-yellow taxi with “FB ❤️ INDIA” painted on the back-an eye-catching nod to Indian fans. Despite having no … Read more

Marico’s Q1 FY26 Ad Spend Jumps 25% YoY to ₹299 Crore

FMCG major Marico, known for brands like Saffola and Parachute, has reported a 25% year-on-year increase in advertising and sales promotion expenses for Q1 FY26, reaching ₹299 crore, compared to ₹240 crore in the same quarter last year. Although slightly down from ₹305 crore in Q4 FY25, the annual rise underscores the company’s focus on brand-building and category expansion. Marico’s consolidated revenue from operations … Read more