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The Indian Digital Media Industry Foundation (IDMIF), a subsidiary of the Indian Broadcasting & Digital Foundation (IBDF), has appointed Kevin Vaz, CEO – Entertainment at JioStar, as its new President. The announcement follows a board meeting held on July 30, 2025. Vaz succeeds K. Madhavan, under whose leadership IDMIF solidified its position as a leading voice for … Read more
New Delhi: This Friendship Day, Niva Bupa Health Insurance chose a path of purpose over promotion, launching a heartfelt message titled ‘Friends in Protection’ – a tribute to unity within India’s health insurance sector. Through a thoughtful social media post, the company acknowledged peer insurers as allies in a common mission: achieving ‘Insurance for All by 2047’, a … Read more
Aamir Khan’s production house faced unexpected technical hiccups after launching the pay-per-view release of Sitaare Zameen Par on YouTube. Apple device users reported being overcharged, with the rental fee reflecting at ₹179 instead of the announced ₹100 – sparking multiple complaints across social platforms. The film, released under a new direct-to-audience model, bypasses traditional OTT platforms like … Read more
AI tools, influencer-led campaigns, and Gen Z targeting fuel Nykaa’s expansion strategy Nykaa, the omnichannel beauty and fashion retailer, has increased its marketing spend by 34.5% to ₹994.82 crore in FY25, driving a 28% year-on-year growth in its customer base. The company now boasts over 42 million cumulative customers. CEO Falguni Nayar, in the brand’s … Read more
Unilever Raises Marketing Spend Despite Dip in ProfitCEO Fernandez doubles down on brand-building with influencer-first strategy Unilever, the multinational behind brands like Dove, TRESemmé, and Axe, has increased its marketing spend in the first half of 2025, even as profits declined. The company allocated 15.5% of its revenue to marketing, up 0.4% from last year, reflecting … Read more
Delhivery adds PB Fintech’s Yashish Dahiya and IIM-B’s Dr. Padmini Srinivasan to its board-both bring deep expertise in digital business, finance, and governance. Delhivery has appointed Yashish Dahiya, Chairperson and CEO of PB Fintech, and Dr. Padmini Srinivasan, senior faculty at IIM Bangalore, as Non-Executive Independent Directors to its board. Dahiya is best known as … Read more
Ahead of Friendship Day, the campaign explores how friendships fade when romance enters the picture. Bingo! has unveiled a new digital campaign for Friendship Day titled ‘From BFF to FF – Forgotten Friend’. Conceptualised by Tonic Worldwide, the campaign sheds light on the all-too-familiar dynamic where close friendships fade once romance enters the equation. Drawing on … Read more
Instamart’s new Rakhi campaign blends pop culture with quick delivery, featuring Shera as the symbol of protection in a fresh festive storytelling twist. shera instamartFollowing the success of last year’s “Is Rakhi happy this Rakhi?” campaign, Instamart returns with a new Raksha Bandhan film starring Shera, longtime bodyguard to Bollywood actor Salman Khan. This year’s … Read more
Instagram now requires users to have a minimum of 1,000 followers and a public account to stream live videos. Instagram has introduced new restrictions on its live-streaming feature. Users must now have at least 1,000 followers and a public account to go live-a major shift from previous rules that allowed anyone to use the feature regardless of follower count … Read more
New campaign urges Gen Z to reject secondhand thrills and embrace raw, real experiences Bajaj Auto Ltd. has launched a bold new campaign for its iconic Pulsar lineup, championing the message: “Duniya Dekhti Hai. Tu Dikha.” Aimed squarely at today’s youth, the campaign encourages Gen Z to step away from secondhand, screen-led experiences and rediscover the authentic … Read more
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