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SW Network, an independent integrated agency known for crafting culturally resonant brand narratives, has secured the creative mandate for Anytime Fitness India, a prominent player in the Indian fitness space and part of the world’s largest gym franchise. The partnership will see SW Network take charge of creative and digital communications across platforms, with a focus on shaping … Read more
Hero MotoCorp has launched an integrated campaign titled ‘Streets Have a New GOAT’ to promote its Xtreme 250R motorcycle. Conceptualised and executed by Saatchi & Saatchi India, the campaign targets India’s growing 250cc bike segment, focusing on performance, speed, and style. The campaign’s centrepiece is a high-octane brand film set in a container yard, where the Xtreme 250R goes … Read more
Hafele India has released the third film in its ongoing digital campaign series featuring brand ambassador Sachin Tendulkar, spotlighting its Terra Surfaces product line. The campaign, titled “Maximising what matters the most,”builds on Hafele’s brand purpose of “Maximising the Value of Space. Together.” Shot at Hafele’s state-of-the-art Design Centre in Mahalaxmi, Mumbai, the series offers a realistic backdrop to demonstrate product functionality … Read more
Akasa Air is set to scale up operations significantly in FY26, with a planned 30% increase in overall capacity, reflecting its ambition to emerge as a strong national alternative to IndiGo and Air India. The expansion will span both domestic and international routes, with around 25% of new capacity directed towards overseas markets. Founded in … Read more
The global advertising and consulting landscape may be on the brink of a seismic shift. Rumors of a possible merger between Accenture Song and WPP, two titans in their respective domains, have triggered widespread speculation across the marketing, media, and consulting industries. According to recent media reports, informal discussions have taken place between the two companies, though no formal deal … Read more
A silent revolution is reshaping the internet – and advertisers should be worried. According to a new WARC report, “dark traffic” is set to reach 1.1 billion users globally by 2026. This isn’t just about ad-blockers anymore – it’s about an entire generation of internet users becoming invisible to publishers and brands. Dark traffic refers … Read more
Net income drops to $162.5 million amid restructuring and merger-related costs IPGThe Interpublic Group (IPG) reported a 6.4% year-on-year revenue decline for Q2 FY2025, bringing in $2.54 billion compared to $2.71 billion in the same period last year. The dip was driven by a 3.5% fall in organic revenue and significant restructuring expenses that impacted … Read more
The digital film series speaks to Gen Z and young millennials through humour and irony. WickedGüd, the Shark Tank-featured better-for-you food brand founded by Bhuman Dani in 2021, has launched the first instalment of a new digital campaign led by Bollywood actor and brand investor Shilpa Shetty. The campaign takes a humorous and satirical approach … Read more
Conceptualised by PHD Media and 22feet Tribal Worldwide, the campaign celebrates performance and precision. Volkswagen India has unveiled its latest campaign, ‘Made of Legend’, to mark the launch of the iconic VW Golf GTI in India. Featuring star cricketer Jasprit Bumrah, the campaign spotlights the brand’s core values of engineering excellence and unmatched performance. Designed to resonate with India’s … Read more
Mayur Hola, Vice President–Brand at Swiggy since May 2024, has become a defining force in transforming Swiggy’s brand into a cultural phenomenon through inventive social media storytelling, experiential offerings, and brand-first campaigns. Hola began his career as a game designer before pivoting to advertising in 2000 as a copywriter at McCann Erickson. Over two decades, … Read more
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