Newsroom

Flipkart, India’s leading e-commerce platform, has introduced ‘Advertise Now, Pay Later’ (ANPL)-a seller-focused initiative designed to eliminate financial entry barriers in digital advertising. With ANPL, sellers can launch ad campaigns with no upfront payments, interest, joining fees, penalties, or hidden costs. The campaign spend is automatically deducted from the seller’s Flipkart earnings at the beginning of … Read more

Social media across South Asia and the Middle East sees snow-filled scenes in July, triggered by cracking open a can of 7UP. As temperatures soar across cities like Mumbai, Dubai, Cairo, and Riyadh – where summer averages often exceed 38°C – 7UP is flipping the script with a frosty new campaign. Titled ‘7 Days of Super … Read more

The brand continues its mission to challenge societal biases and celebrate every form of motherhood. Sunfeast Mom’s Magic, ITC’s flagship cookie brand, has long stood for more than just indulgence-it has championed the emotional essence of motherhood. In its latest initiative, the brand launches a campaign to promote adoption and challenge deep-seated societal biases against adoptive mothers in India. Building … Read more