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Himalaya Wellness Unveils Campaign for Bhringaraja-Based Anti-Hair Fall Shampoo

“Won’t Let You Fall” draws on emotional storytelling and nature-backed hair care solutions Himalaya Wellness has launched a new integrated campaign for its Anti-Hair Fall Shampoo, spotlighting Bhringaraja, an herb traditionally revered in Ayurveda for its hair-strengthening and nourishing properties. The campaign is being promoted via television in select southern states and across digital platforms nationwide. Campaign Narrative: “Won’t Let You Fall” Conceptualised by 82.5 Communications, … Read more

Starbucks India Showcases Custom Coffee Rituals with ‘Take a Blonde Turn’ Campaign

Campaign emphasizes personalization and everyday coffee moments Starbucks India has unveiled its latest campaign titled ‘Take a Blonde Turn’, spotlighting the role of everyday coffee rituals and the growing demand for personalized beverage experiences. The initiative is a part of the brand’s ongoing effort to make its coffee offerings more customizable and approachable for a wider audience. Campaign Storyline Set … Read more

Medusa Beverages Partners with One Source for Strategic Brand Communication

Focus on reputation, market presence, and impactful storytelling Medusa Beverages, a leading name in the premium beer segment, has announced a strategic partnership with One Source, an integrated marketing consultancy. The collaboration aims to enhance reputation management, strengthen strategic communication, and amplify Medusa’s brand presence across key markets in India. About Medusa Beverages Founded in 2017, Medusa entered the Indian beer … Read more

Only Much Louder Elevates Devarshi Shah to Chief Growth Officer

Shah to lead OML’s agency, brand services, and future-facing creative and AI initiatives Only Much Louder (OML) has announced the promotion of Devarshi Shah to the role of Chief Growth Officer, effective immediately. In this expanded role, Shah will report directly to CEO Tusharr Kumar and oversee OML’s agency operations, integrated brand services, and emerging ventures in creative innovation and AI-powered marketing. … Read more

Nothing Phone (3) Debuts Globally at Bengaluru Drop Event

Fans gather for exclusive first access to Nothing’s flagship smartphone and new headphones London-based consumer tech brand, Nothing, hosted an exclusive Drop Event at UB City, Bengaluru, on July 12, marking the global retail debut of its first true flagship – the Nothing Phone (3). This event gave Indian consumers first access to the new device ahead of its worldwide open sale, further underlining India’s … Read more

Theblurr Appoints Sainath Saraban as Co-founder & Chief Creative Officer

~ Award-winning global storyteller to lead creative at AI-native marketing agency ~ Theblurr, a full-service AI-native marketing and media agency, has announced the appointment of Sainath Saraban as Co-founder and Chief Creative Officer (CCO). A visionary known for his bold storytelling and global brand expertise, Sainath will now lead the agency’s creative vision-helping brands break through the clutter … Read more

Wipro Consumer Care and Lighting Appoints Kumar Chander as CEO

Kumar Chander to succeed Vineet Agrawal, who will retire in January 2026 after four decades with the company. Vineet Agrawal, CEO of Wipro Consumer Care & Lighting and Managing Director of Wipro Enterprises, will retire in January 2026 after an illustrious 40-year career with the organization. Kumar Chander, currently serving as President – Southeast Asia … Read more

Famous Innovations Wins Creative Mandate for Nilkamal Sleep

Agency to lead full-funnel brand building across digital and traditional platforms Following a multi-agency pitch, Famous Innovations has been appointed the creative agency on record for Nilkamal Sleep, the mattress and sleep solutions division of the iconic Indian furniture brand, Nilkamal. The agency’s scope of work includes end-to-end brand building, spanning strategic brand positioning, campaign planning, visual identity design, and content systems across both digital … Read more

Sachin Tendulkar and Häfele Unveil Second Film in ‘Maximising What Matters’ Campaign

New digital series highlights everyday functionality of Häfele products in real-life home settings Häfele India, in partnership with brand ambassador Sachin Tendulkar, has launched the second film in its digital campaign series titled ‘Maximising What Matters’. The campaign continues to spotlight the brand’s core philosophy – “Maximising the Value of Space. Together.” – by shifting focus from brand awareness … Read more

Groww to Launch “915” – India’s First Custom-Built Trading Terminal for Professionals

Web‑based platform designed for high‑volume and professional traders What is “915”? Groww is preparing to launch 915, a standalone, web‑based trading terminal built specifically for experienced, high‑volume traders-marking a major step up from its existing app-based offerings. This marks India’s first fully custom-built platform catering to professional trading needs. Key Features Why It Matters Timeline & Availability Broader … Read more