Newsroom 
The One Club for Creativity, in collaboration with Omnicom Advertising India, will host the fifth edition of Portfolio Night in India. The event will be held virtually on October 8 and in person in Mumbai on October 9, with registrations closing on October 3, 2026. Portfolio Night is a mentorship platform that gives emerging creatives … Read more
Hinge has launched a new brand campaign in India aimed at singles looking for a more intentional approach to dating, with a focus on trust, clarity and confidence. The film is built around the idea that love does not always arrive through dramatic moments, but can emerge through quieter signs, when someone begins to feel … Read more
The Advertising Club (TAC) has announced its managing committee for the 2026-27 fiscal year following its 72nd AGM in Mumbai. Dheeraj Sinha, CEO of McCann India (part of Omnicom Advertising India), has been re-elected as president for the second consecutive year. The new committee brings together senior leaders from across advertising, media, marketing, digital and … Read more
OpenAI has unveiled Dots, a new kind of always-on AI agent, at DevDay 2026. Built on the company’s flagship GPT-6 Astra model, Dots are designed to keep working after an employee closes the chat window, monitoring projects, using software, responding to changing information and bringing completed work back for approval. Each Dot gets its own … Read more
Macho Sporto has launched Chaal Badal De, a campaign featuring actor Vicky Kaushal that moves the brand’s communication away from functional product messaging and towards comfort and confidence. Created in collaboration with SW Network, the campaign builds its central idea around feeling comfortable and confident in what one wears. Link: https://www.instagram.com/reel/DdQI76NpvVf/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== The film uses a … Read more
The Mathrubhumi International Festival of Letters (MBIFL) has unveiled a new visual identity for its eighth edition, to be held from January 28 to 31, 2027, at Kanakakkunnu Palace in Thiruvananthapuram. The identity was introduced through a front-page French window advertisement across Mathrubhumi’s editions in Keralam. The design centres on a reworked ‘Ka’, inspired by … Read more
IndusInd Bank has started advertising its credit card offerings on ChatGPT, becoming one of the early Indian brands to use OpenAI’s new ad platform. The bank said the move is aimed at expanding its digital engagement and giving consumers an additional way to discover its credit card products. The development follows the rollout of ChatGPT … Read more
GIVA, India’s fastest growing fine jewellery D2C brand, has launched its Navratri campaign, ‘Tyohar Anek, Feeling Ek’, celebrating the many ways the festival is observed across India and the shared emotion that connects them all. Announced from Bengaluru on September 30, the campaign highlights the joy of coming together, celebrated in silver. Navratri looks different … Read more
Rapido’s newly launched food delivery arm Ownly is recording an average order value of around Rs 250, nearly half the Rs 400-420 seen at listed rivals Swiggy and Zomato. Rapido co-founder Aravind Sanka believes a cost structure built around smaller-ticket orders can still make the business profitable. According to Sanka, delivery accounts for 85-90% of … Read more
Apple Pay has officially launched in India on September 30, 2026, with Axis Bank as its first card partner. At launch, the service supports Axis Bank Visa and Mastercard credit cards, allowing eligible users to pay with their Apple devices instead of carrying physical cards. The rollout marks the start of Apple’s payments journey in … Read more