Newsroom 
Grasim Industries Limited has appointed Sangeeta Tanwani as CEO (Designate) of its textiles business, marking a key leadership transition aimed at strengthening its consumer and brand-led strategy. Tanwani, a veteran of Pantaloons and part of the Aditya Birla Group since 2018, will take over from Kapil Agrawal, bringing extensive experience in retail, branding and business … Read more
WPP Media has appointed Varun Nair as Senior Director, where he will lead strategic planning for the Godrej Consumer Products business. Prior to this, he worked at ZEE5 as Strategy Director, driving GTM, monetisation and revenue strategy, and also held senior roles at Wavemaker India and BARC India, bringing strong experience across media strategy, analytics … Read more
Hyundai Motor India has rolled out an emotionally resonant Father’s Day campaign centred on a familiar figure in Indian households: the father who never quite stops being a co-pilot. The film is anchored in a simple, relatable insight – that fathers often continue guiding their children well into adulthood, particularly from the passenger seat of … Read more
Delaware-headquartered adtech and performance marketing platform strongmetrics has acquired AI-powered operations platform AdsShare, a move aimed at strengthening its ambition to build an AI-first operating system for advertising teams. As part of the deal, AdsShare founder Harsh Sharma will join strongmetrics as Head of Technology & Innovation, overseeing artificial intelligence, automation, product development and technology … Read more
RSPL Group, the FMCG conglomerate behind the Ghadi detergent brand, has launched Ghadi Rapid Wash, a liquid detergent designed specifically for everyday bucket washing. The launch marks the company’s entry into a fast-growing category, aiming to combine modern convenience with affordability for Indian households. Launched in Kanpur, the brand’s birthplace, the product reflects RSPL Group’s … Read more
Quick commerce has cracked the code on speed, but a recent episode involving comedian-actor Vir Das has reignited questions about whether trust can keep pace as platforms push into premium electronics. Zepto found itself at the centre of this debate after replacing an Apple Watch that Das alleged was a counterfeit. Das claimed he received … Read more
Piramal Consumer Healthcare has introduced i-choose, a new master brand consolidating its women’s intimate care portfolio under a single identity. The initiative brings together existing brands i-activ, i-know and i-feel under one umbrella, while flagship contraceptive brands i-pill and i-pill daily will continue operating independently within the larger portfolio. Actor Sanya Malhotra has been signed … Read more
Lexpure has rolled out a new digital campaign featuring Kareena Kapoor, turning attention toward a part of water purification that rarely gets noticed: the components hidden inside RO systems. Rather than selling a purifier, the campaign sells the idea that what’s on the inside determines everything that happens on the outside. The film centres on … Read more
Ogilvy has appointed Parvati Mohankrishnan as Senior Vice President and India PR Lead. She joins from MSLGROUP India, where she led the luxury and lifestyle practice, and marks her return to the industry after a year-long career break following a health setback. With over a decade of experience across PR and editorial roles, including leadership … Read more
Meraki Sport & Entertainment and Headshot Media have launched GameOn Media Network, a new venture betting that Indian sports fandom has outgrown the matchday. The joint entity, equally owned by both companies, is built to engage fans across content, conversation, and community, not just live action. GameOn pairs Meraki’s grounding in sports marketing, leagues, and … Read more
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