Newsroom

Too Yumm! has launched its latest product, Korean Karare, with a pop-culture-driven campaign featuring Varun Dhawan, blending flavour innovation with fandom-led storytelling. Video Link: https://www.instagram.com/reel/DW-wujiRhZ6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around the rising influence of Korean culture in India, the campaign positions the new snack at the intersection of global trends and local taste preferences. Korean Karare introduces a … Read more

In an innovative blend of culture, creativity, and science, Pond’s has launched its latest campaign, “Sun Portraits,” to spotlight the often invisible dangers of sun exposure. Conceptualised by Ogilvy Mumbai, the campaign transforms traditional art into a powerful storytelling medium. Video Link: https://www.instagram.com/reel/DWx5m4_O8vX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set in Phalodi-known for its intense heat and high UV exposure-the initiative … Read more

The internet-famous “Nigerian prince” scam has long symbolized deception-but Vaseline and Leo Burnett Singapore have cleverly flipped that narrative on its head. In a bold and culturally tuned campaign launched in Nigeria, the brand addresses a serious issue: the widespread circulation of counterfeit skincare products, which can pose real risks to consumers. Video Link: https://www.instagram.com/reel/DW57d9JCIKR/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== … Read more

Reliance Jewels has rolled out a new Akshaya Tritiya campaign that shifts the conversation from tradition-led purchases to smarter, value-driven gold buying. Conceptualised by Network Advertising, the film features Gajraj Rao and Pratibha Ranta, bringing a slice-of-life narrative that feels both relatable and contemporary. Moving away from heavily ritualistic portrayals, the campaign captures how younger … Read more