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Madhya Pradesh’s ‘Mera Solar, Bada Honhaar’ Brings Piyush Mishra Into the Solar Conversation

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The Madhya Pradesh government has launched ‘Mera Solar, Bada Honhaar’, a rooftop solar awareness campaign fronted by actor and writer Piyush Mishra, conceived by Bare Bones Collective with the Council on Energy, Environment and Water (CEEW) on board as knowledge partner. Video Link: https://www.instagram.com/reel/DZrODLyRa-P/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign’s central wager is restraint. Rather than instructing households on … Read more

Crocs Brings ‘Wonderfully Unordinary’ to India, Lets the Monsoon Do the Storytelling

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Crocs has launched the India chapter of its global ‘Wonderfully Unordinary’ platform, choosing the monsoon as the backdrop for a campaign anchored by brand ambassador Rashmika Mandanna and a roster of homegrown creators. Video Link: https://www.instagram.com/reel/DZrf2WyMbhS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The global platform, launched earlier this year, builds around the idea of celebrating individuality. India’s adaptation translates that into … Read more

Illustrake Wins TENA’s India Digital Mandate, Bets on Empathy as a Growth Lever

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Illustrake Digital Marketing Services has secured the digital marketing mandate for TENA in India, taking on performance marketing, customer acquisition, conversion optimisation and broader digital growth for the incontinence care brand owned by Essity. The mandate isn’t purely a numbers game. Alongside the standard growth metrics, the partnership is expected to lean into consumer awareness … Read more

Scaler Picks a Fight With ‘Vibe Coding,’ Casts Biswa Rath to Make the Point

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Scaler has launched #NotDoneAI, a new campaign that uses comedy to take a swing at one of tech’s more quietly worrying habits, writing AI-generated code without actually understanding what it does. The film, created by Emplace HQ, follows comedian and writer Biswa Kalyan Rath as he tries to build a food delivery platform purely through … Read more

Amazon Takes Beautyverse Beyond Mumbai With a Storefront Built for the Rest of India

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Amazon India is bringing back Beautyverse for 2026, its annual beauty showcase, but this year the event isn’t staying confined to a single Mumbai venue. Alongside the physical gathering on June 20, the company is launching a dedicated online storefront on Amazon.in, opening up product launches, creator content and brand discovery to shoppers nationwide. The … Read more

Truecaller Turns Your Phone Call Into a Checkout Page With ‘Call-to-Cart’

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Truecaller Ads has launched Call-to-Cart, a new commerce feature betting that the moments around a phone call, not just the call itself, can double as a shopping trigger. The logic is straightforward: mobile commerce loses people in the gap between seeing an ad and actually completing a purchase, with app switches and multi-step discovery flows … Read more

India’s Best Dancer Returns for Season 5, Now With Three Brands on the Floor

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Sony LIV has brought in Vimal Elaichi, Sony BRAVIA and Nirma Advance as brand partners for the fifth season of India’s Best Dancer, with Vimal Elaichi stepping in as co-presenting sponsor. This season carries the theme ‘India Wala Dance,’ built around a mix of regional, contemporary and Bollywood performances, a format broad enough to pull … Read more

Formula 1 Hands Its Ticketing Future to Fever in Five-Year Global Deal

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Formula 1 has named Fever as its official ticketing technology partner, a five-year agreement that will reshape how fans buy their way into a race weekend starting in 2027. The deal puts Fever behind a new ticketing platform on F1.com, covering everything from general admission to local hospitality and the more exclusive Paddock Club experience. … Read more

Sensodyne Enters Children’s Oral Care with Pronamel Kids Launch

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Sensodyne has entered the children’s oral care segment in India with the launch of Pronamel Kids toothpaste, expanding Haleon’s Pronamel portfolio in the country. Designed for children aged two and above, the toothpaste is available in Strawberry and Bubble Mint variants and is formulated to strengthen tooth enamel while offering 24-hour cavity protection. The company … Read more

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