Newsroom

Vaseline, under Unilever Nepal, has introduced its Gluta-Hya range in Nepal through an unconventional on-ground activation titled ‘ShowStopper Skin’. Breaking away from traditional product launches, the campaign transformed high-traffic public spaces into immersive brand experiences. A striking pink carpet appeared across key locations without prior announcement or visible branding, instantly capturing attention and sparking curiosity … Read more

Bata India has unveiled its latest campaign, ‘Everyday Essentials. Reinvented’, fronted by actor Taapsee Pannu, to spotlight its open footwear range designed for daily wear. The campaign centres around versatile styles such as sandals, peep-toes, and adjustable strap designs, positioning them as go-to choices for consumers navigating busy, on-the-move lifestyles. With a strong emphasis on … Read more

DBS Bank India has launched a new integrated campaign featuring filmmaker Farah Khan alongside leading badminton players Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand. The campaign carries the message, “The right choice is right in front of you.” Conceptualized by Leo India, the brand film uses humour and storytelling to convey … Read more