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Goodknight has rolled out a new television campaign for Goodknight Flash, built around the liquid vapouriser’s promise of clearing mosquitoes in just six minutes. Created by Lightbox, Godrej Consumer Products’ in-house creative studio, the film follows a father scrambling to get his baby’s room mosquito-free before his wife and sleeping child walk through the door. … Read more
The split between language media and English media remains one of advertising’s longest-running arguments, and the numbers underneath it still don’t quite add up. As a publisher of a language daily, two questions keep resurfacing: why do advertisers continue favouring English newspapers, and why are they willing to pay so much more for that space, … Read more
Havmor Ice Cream, part of LOTTE India Corporation Pvt. Ltd., has launched its richest chocolate offering yet, the Belgian Silky Chocolate Cone, with actor Tamannaah Bhatia leading a large-scale outdoor campaign for the product. Designed for committed chocolate lovers, the new cone combines smooth chocolate ice cream with a molten chocolate centre that releases with … Read more
Times Network has relaunched Mirror Now with a refreshed brand identity and content strategy designed to appeal to younger, urban viewers. Anchored by the new proposition “One Channel. World of News,” the revamped channel is broadening its scope well beyond conventional news coverage to include business, culture, entertainment, lifestyle, technology, automobiles and social conversations. The … Read more
Warner Music India has announced a strategic partnership with Kolkata-based SVF Entertainment to strengthen its presence in the Bengali music industry. The collaboration will see the two companies work together to distribute Bengali artists, film soundtracks, and original music through Warner’s global network, marking a significant expansion of the label’s regional portfolio. SVF Entertainment brings … Read more
Bigbasket has appointed Amit Nanda as its new Chief Executive Officer. Nanda joins the Tata Group-owned online grocery and quick commerce platform from Amazon India, where he served as Director, Selling Partner Services. With over two decades of experience across e-commerce, consumer goods and banking, he has held key leadership roles at Amazon, Hindustan Unilever, … Read more
Integral Ad Science (IAS) has launched an episode-level pre-bid optimisation solution for programmatic podcast advertising on Spotify, delivered through The Trade Desk. The new feature lets advertisers apply contextual controls at the individual episode level before bidding on inventory available through the Spotify Ad Exchange. IAS said the controls are built to help brands align … Read more
Priyanka Chopra Jonas has been inducted into Rolex’s roster of Testimonees, marking a significant addition to her portfolio of global brand partnerships and reinforcing her standing as one of India’s most internationally recognised stars. The actor-producer already represents luxury houses Bvlgari and Bentley Motors, and now joins Rolex’s distinguished circle of film industry ambassadors, a … Read more
Yum Brands is parting ways with Pizza Hut in a deal valued at approximately $2.7 billion, as the company looks to concentrate its resources on its faster-growing chains, Taco Bell and KFC. Under the agreement, private equity firm LongRange Capital will acquire Pizza Hut’s core business for around $1.5 billion, while Yum China will take … Read more
Nexus Malls has taken one of retail’s most familiar acronyms and quietly reloaded it. This year’s End of Season Sale arrives rebranded as the End of Sadness Sale – a campaign that shifts the conversation from discounts to something more human: the instinct to feel better. The idea is rooted in a straightforward consumer truth. … Read more
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