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Godrej has launched a new TV campaign for its appliances business, centred around its ‘Godrej Promise’ proposition. The campaign brings focus to a five-year comprehensive warranty across a wide range of products, reinforcing the brand’s positioning around trust and reliability. Applicable to appliances purchased from April 1, 2026, the warranty covers categories such as refrigerators, … Read more
UNIQLO has launched a new campaign in India to promote its linen collection, featuring actor Kriti Sanon. The campaign highlights the brand’s focus on breathable fabrics and effortless style, tailored for the summer season. Centred around everyday comfort, the collection includes a range of linen essentials such as shirts, trousers, dresses, and lightweight layering pieces. … Read more
Ajmal has partnered with Shoppers Stop to strengthen its offline presence and enhance accessibility for fragrance consumers across India. The collaboration marks a strategic move to expand Ajmal’s retail footprint through established multi-brand outlets. As part of the partnership, a curated selection of Ajmal’s fragrances will be available across select Shoppers Stop stores. This addition … Read more
The Indian Express has appointed Shobhit Singhal as Chief Technology & Product Officer. Previously co-founder and MD at Kaanan Kul, Singhal will lead product, engineering, design, marketing, growth, and subscriptions. He brings experience from roles at Moloco, Disney+ Hotstar, and Google, with expertise in product, monetisation, and consumer experience.
Natasha Kini has joined Westlife Foodworld Limited | McDonald’s India as Deputy General Manager – Corporate Communications. In her new role, she will focus on shaping the brand’s “Real Food Real Good” narrative and driving credible storytelling at the intersection of food, trust, and growth. Kini expressed excitement about joining the evolving QSR space and … Read more
KitKat has teamed up with VML and Delhi-based production house The Other Half to launch an experiential campaign that challenges the culture of speed. Titled “The Slooowest Vending Machine in the World,” the initiative transforms a routine snack moment into a mindful pause. Installed in a bustling commercial hub in Hyderabad, the vending machine breaks … Read more
Victoria’s Secret has launched its Summer Signature campaign in India, featuring actor Triptii Dimri as the face of the collection. The campaign highlights a blend of comfort, style, and everyday wearability, tailored for the Indian summer. The newly introduced range includes a mix of lingerie and sleepwear, spanning striped T-shirts, wireless bras, panties, and satin … Read more
Olectra Greentech Limited has introduced a refreshed brand identity, marking a strategic shift from being an electric bus manufacturer to a broader, innovation-led provider of integrated mobility and energy solutions. The rebranding reflects the company’s ambition to play a larger role in the global transition toward sustainable transportation. With its new tagline, “Transforming Everyday,” Olectra … Read more
Off-White has officially made its India debut with the launch of its first flagship store in Bengaluru, marking a significant step in its global expansion strategy. The store has been introduced in partnership with Brand Concepts Ltd., which operates licensed luxury and lifestyle brands in the country. Located in one of India’s most progressive fashion … Read more
Uniqlo India’s ongoing media agency review has reached its final phase, with Publicis Groupe and independent agency Hashtag Orange emerging as frontrunners for the mandate, according to industry sources. The Japanese apparel brand initiated the pitch earlier this year, inviting agencies to reassess its media planning and buying strategy as part of its aggressive expansion … Read more
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