Newsroom 
IBM has named Omnicom as its new global media agency partner following a multi-agency review, marking a significant shift in its marketing and media strategy. The mandate spans key international markets, including the Americas, EMEA, APAC, and Japan, signalling a unified and streamlined approach to media planning and buying. Omnicom secured the win after a … Read more
Goafest 2026 is set to return this May with renewed industry participation, as MediaKart joins the event as a co-presenting sponsor. The annual advertising and media festival will take place from May 20 to 22 at the Taj Cidade de Goa Horizon in Goa. The addition of MediaKart to the sponsor lineup reflects the continued … Read more
Dentsu has released The Brand Reset, a new study exploring the role of video advertising in driving both brand equity and long-term sales. Conducted in collaboration with Kantar and Lumen Research, the research analyses video performance across ten digital platforms and linear television in the US and UK. The study arrives at a time when … Read more
Eureka Forbes has appointed Varun Anchan as Head of Brand Communications and Content. Anchan moves from an agency background, most recently serving as Executive Creative Director at MullenLowe Lintas Group, with prior experience at The Glitch, Dentsu Webchutney, and Studio X. He has also worked with ScoopWhoop Media, Legrand, and Flipkart, bringing over 17 years … Read more
The Indian Express has elevated Nandagopal Rajan to CEO – Digital. Rajan, who served as COO since March 2024, previously held roles as business head and editor (new media), where he led key digital and editorial initiatives. He has also worked with the India Today Group and Hindustan Times, bringing extensive experience in digital transformation, … Read more
Veritas Reputation PR, a specialist consultancy in financial and corporate communications, has been awarded the public relations mandate for Bandhan Group (Bandhan Financial Services Limited). The appointment follows a competitive multi-agency pitch that saw participation from several leading PR firms across the country. Under this mandate, Veritas Reputation will spearhead the group’s strategic communications efforts. … Read more
8PM Packaged Drinking Water has partnered with Sunrisers Hyderabad as the lead trouser sponsor for the Indian Premier League 2026 season, marking a strategic move to strengthen its visibility on one of India’s biggest sporting stages. As part of the association, the brand will feature prominently on SRH’s team apparel throughout the tournament, ensuring high-impact … Read more
Livpure has appointed SW Network as its digital communications partner, as it looks to strengthen its presence across social and digital platforms. The mandate signals a strategic shift in Livpure’s communication approach-from product-centric messaging to a more relatable, lifestyle-led narrative around health and wellbeing. As consumer awareness around everyday wellness continues to grow, the brand … Read more
Meta has introduced a suite of AI-powered shopping and advertising tools aimed at transforming how consumers discover and purchase products across its platforms. With a strong focus on Reels and the creator ecosystem, the updates are designed to help brands move users from inspiration to transaction more efficiently. A key highlight is the expansion of … Read more
Vineeth Jayendranath has been elevated to VP & Marketing Head – Mumbai at Vodafone Idea Limited. A seasoned professional with over 12 years of experience across the telecom and IT sectors, he will now lead marketing initiatives for the Mumbai circle, focusing on strengthening brand presence and driving growth.
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