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Pizza Hut India Commemorates 30th Anniversary With Complimentary Menu Offerings

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Three decades is a long time to be at the table. Pizza Hut India is marking 30 years in the country not with a glossy retrospective, but with something more direct – giving customers free food. Video Link: https://www.instagram.com/p/DZaM0EAExKS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Running until 30 June, the anniversary campaign offers complimentary menu items on eligible orders placed across … Read more

Cipla Appoints Shivam Puri as CEO of One India Business

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Cipla has appointed Shivam Puri as Chief Executive Officer of its One India Business, effective July 1, marking a significant leadership move aimed at driving growth in its largest market. Puri currently leads Cipla Health, the company’s consumer healthcare arm, where he has spearheaded rapid expansion across wellness categories since 2019. With over two decades … Read more

Coca-Cola Launches Creator-Led Football Watch-Along Format for FIFA Season in India

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Coca-Cola has reimagined what it means to watch football in India. With the launch of Matchday Hangout, the brand is transforming late-night FIFA viewing from a passive experience into a creator-led, community-driven digital event. Running across 12 live national streams, the format brings together creators Rohan Joshi, Sakshi Shivdasani and Kaashvi Hiranandani as hosts, with … Read more

Nykaa Partners OpenAI to Bring Its Catalogue Into ChatGPT

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Nykaa has struck a multi-year partnership with OpenAI to bring its beauty and fashion catalogue into ChatGPT – a move that shifts the consumer journey from app-based browsing to AI-driven conversation. Under the deal, Nykaa Beauty and Nykaa Fashion storefronts will function as connected apps within ChatGPT, powered by OpenAI’s Agentic Commerce Protocol. Users can … Read more

Alite Taps Anushka Sen and Taaruk Raina to Call Out Everything Wrong With Skincare Advice Today

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The moment a pimple appears, the internet appoints itself your dermatologist. Your cousin has a remedy, your colleague has a reel, and your group chat has a miracle ingredient it half-heard somewhere. Nobody has a citation. Alite, Leeford Healthcare’s acne-focused skincare brand, has built its latest campaign entirely around this frustration – and chosen humour … Read more

EssenceMediacom Appoints Sumit Patil as Business Director

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EssenceMediacom has appointed Sumit Patil as Business Director. Based in Mumbai, he joins the agency after nearly five years at Zee Entertainment Enterprises, where he most recently served as Senior Manager, leading revenue strategy and sales solutions for several regional channels. Prior to Zee, Patil worked at Omnicom Media, handling integrated media strategies for brands … Read more

McDonald’s India Appoints Shruti Shukla as Head of Strategy & Insights

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McDonald’s has appointed Shruti Shukla as Head of Strategy & Insights. A seasoned strategy and insights leader with over 13 years of experience, she joins the company after an 11-year stint at McKinsey & Company, where she led global growth and benchmarking initiatives for consumer-facing businesses. In her new role, Shukla will leverage her expertise … Read more

Frido Takes Its Ergonomics Brand Offline With 15 Experiential Stores Across Five Cities

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Frido, India’s D2C ergonomics and comfort solutions brand, has opened 15 new experiential stores across Delhi NCR, Mumbai, Bengaluru, Hyderabad and Pune – marking a deliberate shift from digital-first disruptor to omnichannel brand. The retail network spans mall and high-street formats in a 70:30 split, all operated under a COCO model. Store sizes range from … Read more

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