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Rapido has launched its latest campaign, ‘First Ride Free’, strategically timed with Indian Premier League 2026 to tap into the high-energy, mass-attention window of the season. Conceptualised by tgthr., the campaign brings alive the emotional highs of everyday commuting through a series of short, impactful films. Built in a 10-second format, the films are designed … Read more
FedEx has rolled out a new digital campaign, ‘FedEx. The Move India Needs’, created in partnership with Saatchi & Saatchi India. The campaign leverages the massive cultural pull of Chennai Super Kings to spotlight how logistics plays a crucial role in helping Indian businesses expand globally. Featuring popular CSK players like MS Dhoni, Ruturaj Gaikwad, … Read more
foundit has appointed Tarun Sinha as its Chief Executive Officer, bringing over two decades of leadership experience across digital, internet, and HR tech ecosystems. Previously holding senior roles at BetterPlace, OLX/Naspers, and Times Internet, Sinha is expected to drive technology-led innovation, deepen personalization, and strengthen AI-powered recruitment solutions as the platform looks to accelerate growth … Read more
Burson has appointed Munavar Attari as Chief Client Officer for India, strengthening its senior leadership and client servicing capabilities. He joins from Edelman in Riyadh, where he served as SVP/director, leading government-backed mandates, regional clients, and crisis management and AI transformation initiatives. With over two decades of experience across firms such as FleishmanHillard, Weber Shandwick, … Read more
ZEE5 UK has partnered with Narrative Entertainment to introduce FAST (Free Ad-Supported Streaming TV) channels on its platform, signalling a strategic shift in how streaming services cater to evolving viewer habits. As part of the collaboration, six channels-including Great! Movies, Great! Romance, Great! Mystery, POP, Tiny Pop, and POP UP-will be integrated into ZEE5 UK’s … Read more
Myntra has announced Alia Bhatt as the new brand ambassador for both its core platform and Myntra Beauty, signalling a stronger push toward deeper consumer engagement across fashion and beauty categories. The partnership leverages Bhatt’s wide cultural influence and strong resonance with younger audiences, aligning with Myntra’s positioning as a go-to destination for style and … Read more
Limca is stepping into a new era of digital-first storytelling by appointing Ananya Panday as its brand ambassador-with a twist. This isn’t just another celebrity endorsement. It’s a social-first mandate where Panday actively shapes how the brand shows up online. At the centre of this shift is the campaign Feel the Taazgi, designed to translate … Read more
Policybazaar has launched its latest digital campaign, Baat To Sahi Hai, using relatable, everyday conversations to spotlight a critical gap-people know what’s financially right, but often don’t act on it. Video Link: https://www.instagram.com/reel/DUsnDWniUkY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Featuring founder Yashish Dahiya, the campaign brings financial planning into real-life scenarios that feel familiar and unfiltered. Instead of complex jargon, the … Read more
Kotex has launched a bold new campaign, Art’s Missing Period, spotlighting a long-ignored gap in artistic representation-the absence of menstrual blood. Created in collaboration with DAVID London and Ogilvy Singapore, the campaign contrasts how art has historically embraced depictions of violent bloodshed while consistently excluding menstrual narratives. From ancient works dating back to 35,000 BCE … Read more
In India’s beverage aisle, global giants have long dominated both shelf space and consumer mindshare. Yet, somewhere between nostalgia and sharp execution, Lahori Zeera carved out a space they didn’t see coming. Link: https://www.instagram.com/p/DW5v14ZEav2/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== This wasn’t a story of disruption through technology or heavy funding. It was a story of cultural insight. The founders-Nikhil Doda, … Read more
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