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The next chapter of Social Panga has its own studio. And it runs on AI.

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Social Panga has launched intoai.studio, a dedicated AI-focused creative unit offering services across AI-generated films, content production, virtual avatars, music creation and product photography – marking the agency’s most structured bet yet on artificial intelligence as a creative infrastructure play. The studio integrates AI tools with human creative processes to support content development at scale. … Read more

Punt Partners Enters Anthropic’s Claude Partner Network With Quick Commerce AI Tool

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Bengaluru-based Punt Partners has been inducted into Anthropic’s Claude Partner Network through its product ShelfRadar.AI, placing it among the first cohort of companies selected globally into the network’s Services Track, which opened on 3 June 2026. ShelfRadar.AI is a decision-intelligence platform built on Claude’s API and the Model Context Protocol (MCP), designed for consumer brands … Read more

JioHotstar Elevates Sameer Tripathy to Director – LCS

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JioHotstar has promoted Sameer Tripathy to the role of Director (LCS). In his new position, he will lead key categories including e-commerce, quick commerce, jewellery and lifestyle. Tripathy joined JioHotstar in January 2025 as Account Director and was later elevated to Associate Director. Before joining the streaming platform, he held leadership roles at Viacom18 Media, … Read more

KFC’s Biggest Rebrand in Years Puts the Bucket at the Centre of Everything

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KFC has launched its most significant global rebrand in years, and the bucket is finally getting the spotlight it deserves. Developed with creative agency Jones Knowles Ritchie, the refresh touches nearly every visual element – logo, typography, colour palette, Colonel Sanders himself – while building an entirely new brand architecture around what KFC calls the … Read more

News18 India Reshuffles Primetime With New Faces and Fresh Formats

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News18 India has unveiled a revamped primetime schedule, bringing together a mix of familiar anchors and returning faces across a lineup that spans geopolitics, political debate, field reporting, explanatory journalism and current affairs. The new schedule kicks off at 3:45 pm with ‘Command Centre’, hosted by Major Gaurav Arya, setting a geopolitical tone for the … Read more

Fortune’s Mustard Oil Finds Its Perfect Match in Pickle Season

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Fortune Kachi Ghani Mustard Oil has returned with the fourth edition of ‘Achaar Ka Perfect Jodidaar’, its annual campaign celebrating India’s homemade pickle-making tradition and mustard oil’s central role in it. Now in its fourth consecutive year, the campaign spans digital platforms, OTT, influencer collaborations, outdoor media and on-ground activations – making it one of … Read more

Edge by Titan Blends Craft and Emotion in ‘Engineered with HeART’ Campaign Featuring Jim Sarbh

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Edge by Titan has introduced its latest brand campaign, “Engineered with HeART,” featuring actor Jim Sarbh, bringing together storytelling, design, and watchmaking heritage under a unified creative vision. The campaign launches alongside “Made in India: A Titan Story,” a documentary series streaming on Amazon MX Player that chronicles Titan’s evolution and the people who shaped … Read more

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