Newsroom 
Myntra CMO Sunder Balasubramanian is moving on after nearly four years with the fashion and lifestyle e-commerce platform. He joined Myntra in November 2022, and this week marks his last at the company. His next move is yet to be announced. Before Myntra, he held marketing leadership roles at Coupang and Disney+ Hotstar, following a … Read more
India’s connected TV (CTV) advertising market is set to match traditional television advertising by 2027, said Vivek Couto, co-founder, CEO and executive director of Media Partners Asia, at FICCI FRAMES 2026. He said India has around 65 million active CTV households, with CTV advertising at roughly $850 million, and expects the segment to reach TV’s … Read more
GOPIZZA has rebranded as GTGO, shifting from a single-category pizza business to a multi-brand Korean food and beverage platform. The change coincides with the company’s fifth anniversary. Founded in South Korea in 2016, it now operates across 11 countries. In India, GTGO runs more than 65 stores across three brands: GOPIZZA for pizza, Gochujang for … Read more
Sparkonomy has launched the Open Creator Graph, a public identity and consent record that lets creators state how AI systems can use their name, image, likeness, voice and other identity attributes. Founded by three former Google executives, the platform pairs creator identity verification with AI consent preferences. Creators can claim records via an existing Instagram, … Read more
Nancy Gulati has joined SaaS Labs as Head of Corporate Communications. With over 16 years of experience in strategic communications, PR and reputation management, she previously served as Senior PR Manager at Truecaller.
The Advertising Standards Council of India (ASCI) has released its guidelines for Responsible Labelling of Synthetically Generated Content in Advertising, spelling out when advertisers must disclose AI use and which applications are not allowed. Framed after consultations on the draft released in May, the framework focuses on consumer impact rather than the technology itself. It … Read more
JioStar CEO Kevin Vaz has urged the government to restore BARC audience ratings at once, warning that the absence of credible, verifiable television data is creating uncertainty for broadcasters, advertisers and agencies just ahead of the festive season. Speaking at the inaugural address of FICCI FRAMES 2026 on September 29, he said reliable measurement is … Read more
ITC has acquired the remaining 52.5% stake in Sproutlife Foods Private Limited, the company behind the Yoga Bar brand, taking its holding to 100%. Sproutlife is now a wholly owned subsidiary of ITC, effective September 28, 2026. The deal was completed through a secondary transaction, with ITC buying 13,445 equity shares for approximately ₹645 crore … Read more
OpenAI has turned to grandmothers to make ChatGPT Voice feel less intimidating. Its latest two-minute film, featuring actors SJ Mendelson, Lavelle Roby and Constance Brenner, places the AI in ordinary moments such as baking cookies, selling pottery, gardening and checking a bank account for duplicate charges. Rather than pitching AI as futuristic, the film lets … Read more
Sprite has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that marks the brand’s first foray into the game-show format. Celebrity pairs take on spicy dishes through dares, challenges and candid conversations. The line-up includes Aaditya Kulshreshth with Larissa D’sa, Shreya Kalra with Rishabh Jaiswal, and cricketer Arshdeep Singh with Samreen Kaur. Also … Read more