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Dinesh Kumar Srinivasan has been promoted to Head of Marketing (MENA, Türkiye, Pakistan & CIS) at Spotify. In his new role, he will lead marketing efforts across key growth markets, focusing on strengthening brand presence and driving regional expansion for the streaming platform.
Ameya Velankar has joined Ixigo as Group Senior Vice President – Marketing, after nearly five years at Uber as Head of Marketing India & South Asia. With over 15 years of experience across marketing, sales, and operations at brands like SC Johnson, Marico, and RPG Enterprises, Velankar aims to bring consumer obsession, creativity, and strategic … Read more
Orient Electric has reimagined outdoor advertising with an innovative campaign for its Aero O2 ceiling fan, transforming traditional billboards into dynamic, real-world product showcases. To highlight the product’s unique proposition, the brand installed a fully functional Aero O2 fan directly onto billboards. This moving installation allows audiences to witness the product in action, shifting the … Read more
PEDIGREE, owned by Mars Inc., has introduced an AI-led platform, melhoramigo.ai, to simplify and personalise the dog adoption journey in Brazil. The campaign began with a subtle rollout across São Paulo, using unbranded black-and-white visuals that positioned the platform as a new AI-powered companion tool. This approach sparked curiosity and conversation, especially when Brazilian creator … Read more
Tally Solutions has onboarded TallyPrime as the official ‘Business Management Platform’ partner of Royal Challengers Bengaluru for the Indian Premier League 2026. The partnership is part of TallyPrime’s ongoing “Behind Bold Businesses” campaign, which draws parallels between on-field cricket decisions and real-world business challenges. The initiative is aimed at engaging entrepreneurs, MSMEs, and finance professionals … Read more
Amaron, part of Amara Raja Energy & Mobility, has partnered with Delhi Capitals and Kolkata Knight Riders for the Indian Premier League 2026, bringing its latest campaign, “The Long Game is Played in the Quiet,” to life. Running throughout the tournament, the campaign positions Amaron through helmet sponsorship visibility during matches, ensuring consistent on-field presence. … Read more
Slurrp Farm has launched its Back-to-School campaign with a film that captures a universal parenting struggle-will kids actually finish their tiffin? Video Link: https://www.instagram.com/reel/DW3dw_zCm2e/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built on a simple yet powerful insight, the campaign highlights the everyday disappointment of half-eaten lunchboxes. For parents juggling hectic mornings, an untouched tiffin feels like effort wasted, while an empty … Read more
ixigo Trains and ConfirmTkt have partnered with Swiggy to integrate on-train food delivery directly within their apps, making meal ordering more seamless for passengers. With this integration, travellers can now browse and order from a network of over 40,000 restaurants across 160+ railway stations. The service allows users to place orders as early as four … Read more
MiQ has acquired Rocket Lab to expand its in-app advertising capabilities and accelerate growth in mobile-first markets. The move brings together Rocket Lab’s mobile expertise with MiQ’s omnichannel programmatic strengths, creating a more integrated solution for advertisers. The acquisition will enhance MiQ’s AI-powered platform, Sigma, by incorporating mobile and regional data into its existing ecosystem. … Read more
TCL FFalcon has partnered with Affinity to expand programmatic advertising capabilities across its smart TV ecosystem, which spans more than 160 countries. The collaboration is designed to help advertisers access TCL’s connected TV (CTV) inventory at scale, reaching millions of households worldwide. Through this partnership, advertisers can leverage Affinity’s programmatic and creative capabilities to deliver … Read more
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