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Peter England has unveiled a refreshed retail identity and launched its largest store in Bihar, marking a significant milestone in the brand’s evolution. Located in Kankarbagh, Patna, the new 3,000 sq. ft. outlet spread across two floors is the first store to showcase the brand’s updated retail format, designed to blend its rich heritage with … Read more
What if the roar of a Formula 1 engine could be transformed into a global music anthem? That’s the question Sting Energy set out to explore with its latest collaboration featuring renowned music producer and DJ Alan Walker. The result is “The Sting Within Me,” a high-energy track inspired by the sounds, emotions, and adrenaline … Read more
As millions of fans around the world tune in to football’s biggest tournament, SKYN has launched a campaign that asks an unexpected question: what if football supporters experience emotions in much the same way as intimate partners? Its latest campaign, “Faces,” is built around a simple yet powerful insight. Few environments allow people to express … Read more
HiveMinds, a part of the Madison Group, has secured the integrated digital marketing mandate for Dr. Reddy’s Laboratories, marking a significant partnership in the health and wellness sector. The collaboration aims to strengthen Dr. Reddy’s digital presence, accelerate e-commerce growth, and enhance consumer engagement across its select over-the-counter (OTC) and nutrition brands. Under the mandate, … Read more
Gulf Oil Lubricants India has launched its latest B2B campaign, “Dream Beyond. Do Beyond,” reinforcing its position as more than just a lubricant manufacturer. The campaign showcases Gulf’s commitment to supporting industrial, infrastructure, and OEM customers through tailored solutions, technical expertise, and long-term partnerships. The initiative celebrates the ambitious businesses driving India’s growth and highlights … Read more
Imagicaa has appointed SGA PR as its official PR and communications partner, expanding an existing investor relations relationship into a comprehensive strategic communications mandate. The partnership covers the entire portfolio of Imagicaaworld Entertainment Limited (IEL) under the Malpani Group, including Imagicaa, Aqua Imagicaa, Wet’n Joy, and Sai Teerth Theme Park. Through this collaboration, SGA PR … Read more
Eureka Forbes has unveiled its latest campaign, ‘Stop. Check. Relax.’, aimed at educating consumers about the importance of using genuine Aquaguard Nanopore Long-Life Filters in water purifiers. The initiative highlights a critical yet often overlooked aspect of water purification-ensuring that authentic replacement filters are installed during servicing. Built around a familiar household servicing scenario, the … Read more
Hero MotoCorp has elevated Sanjay Singh to the position of Deputy General Manager (DGM). Previously serving as Zonal Head for North India, Singh brings over 20 years of experience in the automotive industry, having worked with companies such as Hero MotoCorp, Maruti Suzuki, and General Motors. His expertise in channel sales, dealer development, network expansion, … Read more
Quick commerce platform Zepto has promoted Roohi Raj to the role of Vice President. Raj, who joined the company over two years ago, previously served as Senior Director. Before Zepto, he held leadership roles at Meesho, Swiggy, and PwC, and also worked as an ASIC Design Engineer at NVIDIA, bringing a diverse background in strategy, … Read more
P&G Hygiene and Health Care has appointed Mohit Pradhan as Vice President and Category Leader for its Feminine Hygiene business, effective August 1, 2026. An IIM Ahmedabad alumnus and a P&G veteran with over 20 years of experience, Pradhan succeeds Girish Kalyanaraman and brings extensive expertise in business growth, commercial strategy, and market transformation across … Read more
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