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A decade after co-creating Marcel, Microsoft and Publicis Groupe have expanded their strategic partnership to build a full-stack, AI-driven marketing ecosystem for the agentic era. The collaboration aims to unify legacy systems, AI agents, and identity-based data to help brands connect marketing efforts directly to business outcomes. At the core of this partnership is the … Read more
Arjun Kalra has been appointed as the new Head of Marketing for Uber in India and South Asia. In his role, Kalra will lead the brand’s marketing strategy across the region, focusing on growth, consumer engagement, and innovation in mobility services. With extensive experience in marketing and brand leadership, he is set to drive Uber’s … Read more
Sleepyhead has launched its new BITE sofa with a creator-led campaign that combines music, movement, and real-life scenarios to highlight product durability. Moving beyond traditional advertising, the brand uses culture-first storytelling to connect with younger audiences. At the centre of the campaign is a music video featuring artist Gandhar and dancer Piyush Gurbhele, set across … Read more
Birla Estates, part of Aditya Birla Real Estate, has launched its latest campaign, ‘Built with All Heart’, in partnership with Gujarat Titans for the Indian Premier League 2026. The initiative shifts focus from visibility to deeper fan engagement, using the IPL platform to create more meaningful customer connections. Running throughout the tournament, the campaign spans … Read more
KFC India has launched a new campaign to introduce its Crispy ShaWOWrma Wrap, blending familiar flavours with its signature crispy chicken. Featuring Priyamani and Ashlesha Thakur, the film taps into a relatable, everyday moment to drive product appeal. Video Link: https://www.instagram.com/reel/DWgnvRpDA9X/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set after a shopping outing, the campaign revolves around a light-hearted mother-daughter exchange. One … Read more
Blissclub has launched its latest campaign, ‘Move Like a Maharani’, celebrating confidence, presence, and the freedom to take up space. Rooted in a familiar cultural phrase often used to discourage women, the campaign flips the narrative-redefining “maharani” as a symbol of strength, ease, and self-assurance. The campaign film follows a modern Indian woman through different … Read more
Continental Tires India has appointed Nevin Aslan-Özkan as managing director, effective April 6, 2026, succeeding Samir Gupta. Previously serving as CFO, she will now lead the company’s growth strategy in India, with a focus on strengthening its presence in the passenger vehicle segment and delivering solutions tailored for Indian roads.
Policybazaar has appointed Sajja Parveen Chowdary as CEO, marking a key leadership transition for the company. The move signals a focus on strengthening growth, scaling operations, and driving the brand’s next phase of innovation in the digital insurance space.
super.money has launched a new campaign featuring Salman Khan and Arbaaz Khan, bringing the duo together on screen after several years. Timed around the IPL season, the campaign leans into humour and unpredictability to capture audience attention in a cluttered advertising environment. The film begins as a seemingly normal shoot but quickly spirals into a … Read more
Nick India has partnered with So Positive, an initiative by Ananya Panday, to launch ‘Pressure Ko Bolo Bye’, a campaign focused on addressing exam-related stress among children and families. Video Link: https://www.instagram.com/reel/DW2-t21Cd_z/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The initiative aims to normalise conversations around academic pressure while promoting simple, practical ways to manage stress. Building on Nick India’s existing campaign, … Read more
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