Newsroom 
Most brands sell products. A few sell solutions. But only a rare handful become part of everyday language. Fevicol is one of them. Long before it became India’s most recognizable adhesive brand, carpenters relied on cumbersome animal-fat-based glues that were messy, inefficient, and difficult to use. In 1959, brothers Balvant Parekh and Sushil Parekh changed … Read more
Global marketing and technology company DEPT has introduced its AI-driven content platform, DEPT Studios, in India, strengthening its presence in one of the world’s fastest-growing digital markets. Developed in collaboration with Adobe, the platform is designed to help enterprises create and manage personalised content at scale across diverse languages, audiences, and channels. Built on Adobe’s … Read more
India’s food industry is preparing for a significant labelling change as the Food Safety and Standards Authority of India (FSSAI) introduces a standardised logo for vegan food products. The new regulation will become mandatory from July 1, 2027, ensuring that consumers can easily identify genuine vegan products on store shelves and online platforms. The logo … Read more
With the FIFA World Cup 2026 set to kick off on June 11, Zee Entertainment Enterprises is witnessing strong momentum from advertisers looking to associate with one of the world’s biggest sporting events. According to the broadcaster, brands across sectors are actively exploring sponsorship and advertising opportunities across its newly launched sports network and OTT … Read more
GoKwik has unveiled its first-ever brand campaign, partnering with entrepreneur and investor Aman Gupta to spotlight one of the biggest challenges facing online businesses today-customer drop-offs before completing a purchase. The campaign creatively compares everyday delays and frustrations with friction in the online shopping journey. Through a series of relatable scenarios, Aman Gupta is shown … Read more
The Godrej Group has expanded its financial services portfolio with the launch of Godrej Wealth, a dedicated wealth management platform focused on affluent and high-net-worth individuals. The new venture aims to manage assets worth ₹1 lakh crore over the next five years, marking a significant step in the group’s long-term growth strategy. Godrej Wealth will … Read more
McDonald’s has introduced a major global refresh for McCafe, repositioning the brand beyond its coffee-focused roots to appeal to younger consumers seeking variety, customization, and experience-driven beverages. Led by design agency Turner Duckworth and lettering artist Alec Tear, the rebrand is being rolled out across key markets including the United States, Canada, Germany, and Australia. … Read more
Unilever has identified India as a key market for the next phase of its premium beauty, wellness, and personal care growth strategy, highlighting the country’s rising importance within its global portfolio. Speaking at the 2026 dbAccess Global Consumer Conference, Unilever CEO Fernando Fernandez said the company plans to accelerate the international expansion of its digitally … Read more
Coca-Cola has appointed Bineet Jain as Senior Director, Frontline Marketing. Bringing nearly two decades of experience across FMCG, healthcare, and consumer marketing, Jain joins from Haleon, where he led the ENO business. In his new role, he will drive consumer engagement, brand-building initiatives, and frontline marketing strategies.
Sambit Mohanty has exited McCann Worldgroup after a six-and-a-half-year stint, where he served as Creative Head for North and South India. During his tenure, he led award-winning campaigns for major brands, earning prestigious accolades including a Cannes Lions Gold, Grand Clio, and Grand Effie, among others.
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