Newsroom 
Nykaa and independent creative agency SW Network have launched Hotel Wanderlust, a six-episode micro-drama series for Nykaa Wanderlust, the experiential bath and body care brand that turns everyday self-care into a sensory getaway. It is Nykaa’s first micro-drama, and the brand is built into the entertainment itself instead of interrupting it with an ad. The … Read more
Decathlon Sports India has officially launched KIPRUN by Decathlon, its flagship performance running sub-brand, in India. It comes with the global tagline “More Runs. More Life.” and a simple promise: to make high-performance running solutions accessible to everyone. The name has an unusual origin. It goes back to the 2007 New York Marathon, where spectators … Read more
Flipkart has launched a new campaign to announce its biggest iPhone offers ahead of Big Billion Days, its flagship annual shopping festival. Conceptualised by McCann India, the mockumentary-style film takes actor Piyush Mishra’s biggest regret and turns it into a warning: don’t miss out. The campaign rests on a simple insight. Big opportunities don’t come … Read more
OpenAI has partnered with Sachin Tendulkar on a multi-year collaboration to show how people can use ChatGPT in their personal and professional lives. The partnership will include content, campaigns and experiences built around how Tendulkar uses the tool to learn, develop ideas and explore his interests. Tendulkar says his daughter Sara introduced him to ChatGPT … Read more
SKINN, the fine fragrance brand from House of Titan, has named Ayushmann Khurrana and Sobhita Dhulipala as its brand ambassadors. The duo fronts the brand’s new campaign, ‘Make Every Moment Special’, which builds on the idea that fragrance doesn’t need to be saved for special occasions. The campaign film follows both actors through their own … Read more
Kenstar has launched a new video campaign featuring Bollywood actor and lifestyle icon Soha Ali Khan to showcase its widest-ever range of air fryers. Built around the proposition “Kuch Mat Banaana,” the campaign positions the category around smarter, healthier and more versatile everyday cooking, and highlights how air fryers are moving beyond conventional frying to … Read more
JACK&JONES has launched its Autumn Winter 2026 denim campaign featuring actor Vedang Raina. The collection spans barrel fits, bootcuts, denim sets and outerwear, and the campaign is built around two settings: parties and travel. Raina appears across the visuals in pieces from the new range, which moves easily between evening wear and casual looks. Link: … Read more
Voltas Beko has launched “Sense Toh Banta Hai,” a new brand campaign featuring actor Manoj Pahwa in a series of digital films for its refrigerator and washing machine categories. The campaign is rooted in a shift in how homes buy appliances: decisions now involve partners, parents and younger family members alongside the primary homemaker. Using … Read more
Meta has unveiled Muse Charm, a compact standalone device built to let users interact directly with its Muse AI assistant through real-time voice, without needing to open a smartphone app. The device was showcased by CEO Mark Zuckerberg at the company’s Connect 2026 keynote, alongside new AI glasses and VR hardware, positioned as another entry … Read more
Sony Pictures Networks India has launched ‘India Ki Sabse Badi Party’, a new multilingual campaign featuring actor Pankaj Tripathi, to build excitement around the Indian football team’s upcoming international matches against Panama, Brazil and Uruguay. The campaign went live on September 25, timed with India’s three-match window, Panama on September 25, Brazil on October 3, … Read more