Kenstar has launched a new video campaign featuring Bollywood actor and lifestyle icon Soha Ali Khan to showcase its widest-ever range of air fryers. Built around the proposition “Kuch Mat Banaana,” the campaign positions the category around smarter, healthier and more versatile everyday cooking, and highlights how air fryers are moving beyond conventional frying to become a regular fixture in Indian kitchens.
At the centre of the campaign is Kenstar’s 45+ SKU air fryer portfolio, which the brand positions as the widest in the country. The range covers compact models, dual-basket air fryers, all-glass models and high-capacity air fryer ovens, across the Star Chef Air Fryer cum Oven, Duo Feast Double Basket, Pure View All Glass, Daily Cook and Celebration Gifting Series. Different capacities cater to varied family sizes, cooking preferences and kitchen spaces.
Sunil Jain, CEO, Kenstar, said the way Indians cook and experience food is evolving, with consumers seeking convenience without compromising on the food they love. According to him, the campaign brings this shift to life through a relatable idea, showing how an air fryer can go well beyond frying to become a versatile everyday cooking companion.
The range features DuoCore Intelli Heating Technology and Turbo Air Technology for even heating and a crisp finish. Select models offer modes such as reheat, grill, toast, tandoor, dehydrate and bake, along with smart presets and digital touch controls. The range carries a two-year warranty and is manufactured at Kenstar’s Aurangabad facility, adding to its 100+ SKU small home appliances portfolio.
