JACK&JONES has launched its Autumn Winter 2026 denim campaign featuring actor Vedang Raina. The collection spans barrel fits, bootcuts, denim sets and outerwear, and the campaign is built around two settings: parties and travel. Raina appears across the visuals in pieces from the new range, which moves easily between evening wear and casual looks.
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Beyond denim, the wider JACK&JONES range includes casual T-shirts, jackets, Premium Denim and Sheridan shirts. The campaign, however, keeps the spotlight firmly on denim as the piece that carries a man from a night out to a long journey without missing a beat.
Sumit Dhingra, CEO and country director, BESTSELLER India, said that at JACK&JONES denim is not about choosing between style and substance. The brand’s mindset is built on the “&”: craft and quality, fashion and everyday durability. According to him, that dedication is engineered to give men the freedom to go their own way in any setting. He added that Raina brings an authentic, vibrant energy that reflects the brand’s idea of brotherhood today: driven, self-assured and grounded in togetherness.
Raina said denim has always anchored his wardrobe, whether he is travelling, on set or catching up with friends. He described teaming up with the brand as instinctive, pointing to the dedication to craft visible in every fit and wash. In his words, the collection is built for the move, helping wearers feel comfortable in their own skin, stay true to themselves and take on each day with ease.
