Newsroom 
Dimple Asher has joined Zee Entertainment Enterprises as Associate Director – Marketing & Communications, Zee Network. In her new role, she will work across Zee’s linear TV and ZEE5 digital businesses, focusing on trade marketing, strategic partnerships and integrated market activations. She previously served as Lead – Distribution Marketing at JioStar.
Kia India’s rollout of City Trials for its Ballkids Program at AO27 is a reminder that sports partnerships work best when they move past logo placements and into lived experience. Starting with Delhi on 26–27 September, the initiative gives tennis enthusiasts aged 12–15 a genuine shot at representing India at the Australian Open 2027, an … Read more
Flipkart, in partnership with McCann India, has launched ‘Are You Really Gen Z?’, a new campaign for its biggest annual shopping festival, Big Billion Days (BBD). The humour-driven campaign turns access to Flipkart’s latest Gen Z fashion and beauty trends into a culture test, gatekeeping them from anyone trying to cash in on the label … Read more
Nykaa has rolled out its latest campaign, ‘New At Nykaa’, bringing together fresh beauty launches, viral products, and trending must-haves across categories on its platform. Anchored by the line “If It’s New, It’s on Nykaa,” the campaign features actor-entertainer Rakhi Sawant and unfolds through a playful warehouse heist, capturing the excitement of discovering the newest … Read more
Kejal Parekh has joined Swiggy as AVP, Brand Marketing for Instamart. With five years of experience at Myntra, where she led major brand campaigns and worked with global brands, along with prior experience at Nykaa, Kejal brings strong expertise in brand marketing, e-commerce, and consumer-focused storytelling to Swiggy Instamart.
Britannia Treat Croissant and Havmor Blockbuster have joined forces to launch a limited-edition Croissant Blockbuster ice cream sandwich, riding the wave of the croissant-and-ice-cream trend that’s been taking over social feeds. The collaboration comes in three flavour pairings: Vanilla Croissant with Triple Choco, Mixed Fruit Croissant with Wild Berries, and Cocoa Croissant with Triple Chocolate. … Read more
KreditBee has launched “Bee Practical,” a campaign spotlighting its lending products beyond personal loans. Ideated by Talented and produced by Mothership, the campaign rolls out across three films covering two-wheeler loans, business loans and loans against property, alongside the brand’s existing personal loans franchise. Link 1: https://youtu.be/VNNdMzXy0EM?si=zjIoWDSrZLvsMsOP Link 2: https://youtu.be/ds_I2jcU24U?si=r6BgYndGC7mYZNPK Link 3: https://youtu.be/NPfS1mO1Esg?si=rATzlIQvOwy_nybs The core … Read more
Pride of Cows, the dairy brand from Parag Milk Foods, has rolled out a new campaign, “Come Over to the Greener Side,” featuring actor and entrepreneur Athiya Shetty. Link: https://www.instagram.com/reel/Ddp8Q6YhJSp/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== Rather than leaning on its usual farm-to-home messaging alone, the campaign uses the brand’s farm and single-origin proposition as a backdrop for a broader idea … Read more
Reliance Foundation has launched its Asian Games 2026 campaign, titled ‘Taqdeer Badalna Bachchon Ka Khel Hai’, conceptualised by TBWA\Lintas, part of Omnicom Advertising India. Built around the belief that every child deserves a chance, the campaign argues that before the medals and podiums, every champion starts somewhere ordinary. The core idea: India has no shortage … Read more
The National Company Law Tribunal (NCLT), New Delhi Bench, has approved the merger of Ayurvedic hair care brand Sesa Care with Dabur India, following a hearing held on September 24, 2026. The merger, first announced in October 2024, will now proceed to completion of statutory filings and other formalities before taking effect. Once finalised, Sesa … Read more