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JioStar Expands AI Content Strategy Following Strong Response to Mahabharat Series

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JioStar is set to accelerate its investment in artificial intelligence-driven content production after the successful launch of its AI-generated series, Mahabharat: Ek Dharmayudh, on JioHotstar. The move signals the company’s growing confidence in AI as a tool for large-scale content creation and audience engagement. The 100-episode adaptation of the Mahabharat reportedly garnered 6.5 million views … Read more

Visa Unveils ‘Infinitely More’ Campaign with Shah Rukh Khan to Highlight Experience-Led Living

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Visa has launched its latest campaign, ‘Infinitely More’, featuring brand ambassador Shah Rukh Khan. Conceptualised by Leo India, the campaign reflects the evolving aspirations of affluent Indian consumers, who increasingly prioritise experiences such as travel, dining, wellness, and entertainment over material possessions. At the heart of the initiative is the launch of Visa.co.in, a dedicated … Read more

JW Marriott Appoints Aishwarya Rai Bachchan as Global Brand Ambassador

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JW Marriott has named Aishwarya Rai Bachchan as its global brand ambassador, marking a strategic move to strengthen its global “Stay in the Moment” platform and deepen engagement with luxury travellers worldwide. The partnership reflects the brand’s commitment to promoting holistic well-being and meaningful travel experiences. Through this collaboration, JW Marriott aims to encourage travellers … Read more

Truecaller Partners with Gupshup to Expand Business Messaging Across Global Markets

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Truecaller has announced a strategic partnership with Gupshup to extend the reach of its Business Messaging solution across key international markets, including India, Egypt, Nigeria, and South Africa. The collaboration aims to help enterprises modernise customer communication by moving beyond traditional SMS-based interactions. Through the partnership, Gupshup will offer Truecaller Business Messaging to businesses seeking … Read more

Furhan Ahmed joins Tata Consumer Products to drive AI-powered sales and marketing transformation.

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Tata Consumer Products has appointed Furhan Ahmed as Head of Digital Transformation – Sales & Marketing. With over two decades of experience, Ahmed will drive AI-led capabilities, data-driven decision-making, and digital innovation across commercial operations. His focus will include improving sales execution, trade effectiveness, analytics, and marketing efficiency.

BigTrunk Communications Named Digital and Social Media Partner for Velvex

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BigTrunk Communications has been appointed as the national digital and social media agency for Velvex, the lubricant brand owned by Nandan Petrochem Limited. The partnership marks a significant step in Velvex’s efforts to strengthen its digital footprint and enhance brand visibility across India. Under the mandate, BigTrunk Communications will oversee Velvex’s digital and social media … Read more

boAt Re-Enters Grooming Market with Slazer Trimmers and Viral Campaign

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boAt has expanded beyond audio products with the launch of its new Slazer Trimmers range, supported by a humorous digital campaign featuring a lookalike of businessman Vijay Mallya. The campaign uses satire and pop-culture references to attract attention while introducing the brand’s latest grooming products. The 46-second advertisement showcases the Mallya-inspired character crediting the trimmer … Read more

PepsiCo India Targets Gen Z with Launch of Premium Energy Drink Adrenaline Rush

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PepsiCo India has strengthened its energy drinks portfolio with the launch of Adrenaline Rush, a premium energy beverage designed for Gen Z consumers. Priced at Rs 60, the drink enters India’s growing mass-premium energy segment and is available in two variants-Passion Rush and Classic Rush. Video Link: https://www.instagram.com/reel/DZFRnf-Pg3E/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Packaged in a sleek can format, Adrenaline … Read more

FlixBus India Launches ‘Har Safar, Safer’ Campaign to Spotlight Safety and Trust in Travel

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FlixBus India has unveiled its latest campaign, Har Safar, Safer, reinforcing its commitment to safety in intercity travel through a blend of emotional storytelling and operational assurance. Conceptualised by Painting Pictures, the campaign highlights the idea that every journey matters because there is always someone waiting at the destination-a family member, friend, or loved one. … Read more

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