Newsroom

Finish, the automatic dishwashing brand from Reckitt, has appointed Ayushmann Khurrana as its brand ambassador, alongside the launch of its latest campaign, “The Right Way to Dishwash.” The initiative aims to address long-standing misconceptions around dishwasher usage in Indian households, particularly the widespread habit of pre-rinsing dishes before loading them. The campaign film features Khurrana … Read more

Vedica, the premium beverage brand from Bisleri International, has launched its latest campaign, “Life Full of Altitude,” marking a refined shift in its brand storytelling. Rooted in its Himalayan origins, the campaign evolves the idea of luxury by focusing on mindful living, everyday balance, and understated elegance. The campaign film features actor Rana Daggubati and … Read more

KITKAT India has partnered with globally popular anime series One Piece to launch a campaign that blends pop culture with confectionery, targeting India’s rapidly growing anime fanbase. The collaboration introduces character-led packaging, featuring iconic One Piece visuals on KITKAT packs, turning everyday breaks into a more immersive and collectible experience. At the heart of the … Read more

KISNA Diamond and Gold Jewellery has launched its Akshaya Tritiya campaign “Khushiyon Mein Nivesh”, focusing on the deeper cultural and emotional meaning behind jewellery purchases during the festive season. The campaign film takes a simple yet powerful storytelling route, following a child trying to understand the meaning of “Akshaya”-a concept associated with everlasting value. Set … Read more