VV - Logo - White - Text 1
Facebook Instagram Linkedin
×

Newsroom

Tanishq Unveils ‘Hues’ with Triptii Dimri, Turning Gemstones into Self-Expression

by

Tanishq has launched its latest Akshaya Tritiya campaign featuring Triptii Dimri, introducing the ‘Hues’ collection and marking a strategic push into natural gemstone jewellery. Conceptualized by Lowe Lintas, the campaign positions gemstones as a medium of self-expression rather than just adornment. Built around 100% natural gemstones, the collection reflects a growing consumer shift toward authenticity, … Read more

Burger King India Turns Up the Heat with ‘Korean Spicy Fest S2: Kimchi Fire’

by

Burger King India has launched the second edition of its Korean Spicy Fest, titled “Kimchi Fire,” backed by a 360° marketing campaign that taps into India’s growing appetite for bold flavours and K-culture. Building on the success of last year’s edition, Season 2 expands the menu to eight products, combining returning favourites with new additions … Read more

Voltas Promotes Pragya Bijalwann to Drive Strategic Growth

by

Voltas has elevated Pragya Bijalwann to its senior management team, reinforcing the company’s leadership structure. In her expanded role, she is expected to contribute to strategic decision-making and drive key business priorities, reflecting Voltas’ focus on strengthening internal talent and accelerating growth.

Anju Sharma Joins Wondrlab to Lead Design-Led Creative Thinking

by

Wondrlab Network has appointed Anju Sharma as Creative Lead – Content, where she will drive design-led creative thinking and culturally relevant brand storytelling across platforms. Reporting to Hemant Shringy, Sharma joins from FCB Ulka and brings over a decade of experience, having previously worked with agencies like Leo Burnett, Havas, and FoxyMoron. In her new … Read more

AI Is Rewriting Digital PR Playbooks with Data, Speed, and Precision

by

Artificial intelligence is rapidly transforming digital public relations, pushing brands toward more data-driven, agile, and outcome-focused strategies. What was once limited to media outreach has now evolved into a multi-channel discipline spanning search visibility, social platforms, influencer collaborations, and online publications. AI is playing a central role in this shift by enabling real-time media monitoring. … Read more

Ex-CarDekho Executive Launches Peels & Co to Disrupt Home Cleaning with Bio-Enzymes

by

Peels & Co has entered India’s $26 billion household cleaning market with a plant-based approach, founded by former CarDekho executive Gagan Tahiliani and co-founder Prasanna Kumar Aakash. The brand positions itself as a sustainable alternative to chemical-heavy cleaning products dominating the category. At the core of Peels & Co’s offering are bio-enzyme-based formulations derived from … Read more

Netflix Expands Kids Universe with Interactive ‘Playground’ Gaming App

by

Netflix is doubling down on its kids and family segment with an expanded content slate and the launch of Netflix Playground, a new interactive gaming app designed for children aged eight and under. Set to roll out globally from April 28, the app will be included within existing memberships-completely ad-free and without in-app purchases. With … Read more

BFSI Shifts Ad Strategy: Digital Gains Ground as TV and Print Slow Down

by

India’s BFSI sector is undergoing a clear media strategy shift, with digital platforms emerging as the dominant channel for advertising spends. According to TAM AdEx data, television ad volumes declined by 1% in 2025, while print recorded only marginal movement-signalling a slowdown in traditional media reliance. Leading players such as HDFC Bank, State Bank of … Read more

Agilus Diagnostics Partners with WPP Media to Accelerate Post-Rebranding Growth

by

Agilus Diagnostics has appointed WPP Media as its integrated media partner in India, marking a strategic step in its post-rebranding journey from SRL. The collaboration is aimed at expanding consumer reach, strengthening brand recall, and building a stronger national presence. Under the mandate, WPP Media will lead media planning and execution across platforms, including digital, … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault