Newsroom 
Nykaa and Business Opportunities for L’Oréal Development (BOLD), L’Oréal’s corporate venture capital arm, have partnered to invest in emerging Indian beauty and personal care brands, according to a Business Standard report. The two companies will acquire minority stakes in select brands, with founders retaining full ownership and continuing to run their businesses independently. Beyond capital, … Read more
Social Panga is marking its 12th anniversary not with a highlight reel of successful campaigns, but with a tribute to the ideas that never made it. The agency has launched Neverletanideadie.com, a digital graveyard housing 12 rejected concepts from across its 12-year run, inviting brands and fellow agency folks to discover, reconsider, and potentially revive … Read more
Blissclub has launched ‘Off The Clock’, a campaign fronted by internet personality Shrawan Chhetri, marking the brand’s entry into menswear with its new BareButter collection – spanning hoodies, quarter-zips and shorts. Conceptualised in-house, the campaign centres on an ad film that steps away from the usual markers of masculinity – ambition, performance, hustle – to … Read more
JioStar’s Entertainment business has rolled out #HarGharMeinJashn, a festive playbook built on consumer data and spanning television, digital, and commerce-led advertising. The push is backed by the JioStar Festive Sentiment Survey 2026, which projects average festive transaction sizes climbing 46%, from ₹16,500 to ₹24,020. The data also shows 68% of shoppers start planning over a … Read more
The Body Shop India has launched its Diwali campaign, ‘Spark Your Inner Radiance’, built around jasmine and its ties to festive rituals, self-care and gifting. The three-film series is set in contemporary Indian homes and uses the flower’s fragrance and cultural familiarity as a recurring thread. The first film follows a young plant enthusiast whose … Read more
YES BANK has deepened its partnership with the Indian Olympic Association (IOA) as the Official Retail Banking Partner for Team India, backing Indian athletes across four major international events in 2026. These include the ongoing Asian Games in Aichi-Nagoya, Japan, the upcoming Youth Olympic Games and Asian Indoor & Martial Arts Games, and the recently … Read more
ixigo has launched a new video campaign for TARA, its AI travel assistant, built on the idea that travellers often pick holiday destinations simply because everyone else is going there. The film opens on a crowded beach filled with sheep-headed holidaymakers, all drawn to the same spot. Packed shorelines and busy beachside cafés show a … Read more
Sony Pictures Networks India (SPNI) will launch Sony Vizha, its Tamil general entertainment channel, on October 19, 2026 at 8 pm. Built around the brand promise “Ithu Namma Vibe,” the channel aims to celebrate Tamil Nadu as it is lived today, through its language, culture, traditions, aspirations and distinctive way of life. By combining global … Read more
NIVIA Sports has unveiled the new Official Indian National Football Team Jersey, backed by a campaign that positions it as more than matchwear. The idea is that Indian football can extend beyond the pitch, so the jersey is designed to work as performance wear, everyday apparel and a collectible. Designed and developed in India, the … Read more
NDTV has introduced NDTV Micro, a short-form news format built to deliver complete, immersive stories in just a few minutes without losing context or journalistic depth. Drawing inspiration from the rise of micro-dramas, the format applies the principles of concise storytelling to news. Rather than simply compressing television stories, it distils narratives to their essentials … Read more