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JioStar, the official broadcast and digital partner of the ICC Women’s T20 World Cup 2026, has launched a new integrated marketing campaign in collaboration with the International Cricket Council (ICC) to boost engagement around women’s cricket ahead of the marquee tournament. The campaign is anchored by a film that explores perceptions surrounding women’s cricket fandom … Read more
Dentsu India has been awarded the Tata Group’s integrated media mandate for the Indian Premier League (IPL), marking one of the most significant media consolidations in recent IPL seasons. The mandate was secured after a competitive multi-agency pitch process and brings several Tata Group brands under a unified media strategy. The partnership includes leading Tata … Read more
Johnson’s Baby, the world’s No.1 baby and childcare brand, has expanded its skincare portfolio with the launch of its new Milk & Rice Range, introducing what it calls the world’s first ‘Food for Skin Ritual’ for babies. The Mumbai launch event, graced by brand ambassador and new mother Parineeti Chopra, brought together 30 mothers and … Read more
Rajh Kumar Agarwal has joined Zee Entertainment Enterprises Limited (ZEEL) as Senior Vice President & Head of Marketing for Zee TV, Zee Anmol, and &TV. Prior to this move, he served as Senior Director – Marketing for Colors at JioStar. With extensive experience in media and entertainment marketing, Agarwal is set to lead brand strategy … Read more
Yamini Gharge has joined Balkrishna Industries (BKT) India as Deputy General Manager – Media Planning and PR, where she will lead the company’s media transformation, corporate communications, and public relations initiatives. Based in Mumbai, Gharge brings over 18 years of experience across marketing, communications, and media strategy. Before BKT, she held leadership roles at Mindshare, … Read more
After nearly five years at Adobe India, Prativa Mohapatra has announced her departure from the company. As Vice President and Managing Director, she led Adobe’s India operations across Creative Cloud, Experience Cloud, and Document Cloud businesses. Mohapatra also served on the NASSCOM Executive Council and brings extensive leadership experience from her previous two-decade tenure at … Read more
Himalaya BabyCare has launched two new digital video campaigns for its Gentle Baby Soap and Refreshing Baby Soap, marking a strategic repositioning of its baby soap portfolio under the unifying proposition, “More than Cleansing. It’s Care.” The move responds to a growing shift among modern parents who seek products offering targeted, specialized care beyond basic … Read more
Zee Entertainment Enterprises (ZEE) has signed a landmark partnership with FIFA, acquiring broadcast and digital rights to 39 FIFA tournaments in India from 2026 to 2034. The deal covers marquee events including the FIFA World Cup 2026 and 2030, FIFA Women’s World Cup 2027, and a range of youth, women’s, and futsal competitions, along with … Read more
realme has introduced what it claims is an industry-first AI-powered mini drama series, Darbar Diaries, as the centrepiece of its marketing campaign for the newly launched realme 16T 5G. The initiative marks a deliberate shift away from conventional feature-led advertising towards entertainment-driven storytelling designed for digital-first, Gen-Z audiences. The five-episode series follows Arjun, a Gen-Z … Read more
Servotech Renewable Power System has launched a new campaign titled ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood in a dual role. Created by Shakti Sagar Productions, the film will roll out across digital, OTT, television, connected TV, and social media platforms, with JioHotstar leading the release. Set against a 1990s-inspired backdrop, the film follows … Read more
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