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Saakshi Verma Menon has been promoted to Chief Marketing Officer, India Foods at PepsiCo. In her new role, she will lead marketing for iconic brands like Lay’s, Kurkure, Uncle Chipps, Quaker, Cheetos, and Doritos. Sharing the news on LinkedIn, she expressed excitement about shaping the next chapter for these beloved brands and gratitude for her … Read more
Collaboration to scale Ideabaaz as a cultural and entrepreneurial movement across India Ideabaaz – Bharat Ka Apna Startup Manch – a platform spotlighting grassroots entrepreneurship, has appointed YAAP Digital as its integrated marketing partner. The partnership aims to build Ideabaaz into a nationwide cultural and entrepreneurial movement, spanning both digital and offline touchpoints. Co-founded by media entrepreneur Jeet Wagh, Ideabaaz … Read more
Move aims to curb unauthorised financial advice on Facebook and Instagram Meta has introduced a new policy requiring all investment-related advertisements targeting users in India to undergo Securities and Exchange Board of India (SEBI) registration verification. The move is aimed at curbing the rise of unregulated financial influencers and unauthorised market advice on platforms like Facebook and Instagram, … Read more
The campaign is conceptualised and executed by creative agency ting. Swisse, Australia’s leading wellness brand, has launched its Magnesium range in India with a new campaign fronted by actor Aditya Roy Kapur. The campaign has been conceptualised and executed by ting, an India-based creative agency. Breaking away from conventional wellness advertising, the campaign takes a more relaxed, conversational approach. … Read more
Creator-led initiative celebrates the joy of everyday plant care without the pressure of perfection Home gardening brand Ugaoo has kicked off the monsoon season with a new creator-led campaign titled ‘Anyone Can Plant’, aimed at making plant care feel approachable, relatable, and joyful. Launching on July 2, this marks Ugaoo’s first large-scale creator collaboration, positioning the brand as a lifestyle-driven … Read more
Quirky film by Verve Media celebrates fashion fandom with a fictional support group and a flat 50% birthday sale To celebrate its 5th birthday, Indian D2C menswear brand Snitch has launched a playful campaign in collaboration with Verve Media, offering a flat 50% discount from July 4 to 6 on its website and app. At the heart of the campaign is a … Read more
During non-peak times, fares cannot drop below 50% of base price The Ministry of Road Transport and Highways has updated its Motor Vehicles Aggregator Guidelines, granting ride-hailing services like Ola and Uber the ability to double fares during peak hours, up from the previous 1.5× multiplier. In contrast, during non-rush periods, these platforms cannot charge less than 50% of the base fare, … Read more
Neha Bhattacharyya has joined HDFC ERGO General Insurance as Senior Vice President – Marketing. In her new role, she will lead brand, product, digital, social media, and channel marketing across the BFSI space. With over 16 years of experience across FMCG, consumer goods, and BFSI sectors, Bhattacharyya was previously General Manager – Marketing at Hygienic … Read more
Wooden Street has appointed Pulkit Tiwari as Chief Growth and Marketing Officer. With over a decade of experience at Wipro, Amazon, and Ericsson, Tiwari will lead marketing, growth, and brand strategy, working closely with the founder’s office. Known for his expertise in performance marketing and customer experience, he aims to strengthen the brand’s identity, simplify … Read more
~ A limited-edition symbol of inclusivity and allyship during Pride Month ~ Britannia Good Day has unveiled a special edition Flavours of Equality Pride Pack to celebrate Pride Month with a powerful message of inclusivity and collaboration. Conceptualized by creative agency Enormous, the initiative takes an unexpected yet thoughtful turn-Britannia extended an open invitation to long-time competitor … Read more
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