Newsroom 
New monetisation features include channel subscriptions, promoted channels, and ads in the Status section. For the first time since its launch, WhatsApp is set to display advertisements within the app, marking a significant shift in its monetisation strategy. The update was announced via an official blog post by the Meta-owned platform, which boasts over 2 billion monthly active users. … Read more
The new feature lets friends match with other duos, aiming to make dating more social and less stressful. Tinder has officially launched Double Date, a new feature that allows two friends to swipe and match as a pair with other duos. Designed to bring a more social dynamic to online dating, the feature encourages group interactions and aims to … Read more
The collaboration will power AI-driven media campaigns, advanced audience targeting, and performance measurement for brands and retailers worldwide. Criteo, the global commerce media company, has announced an expanded global partnership with dentsu, a leading marketing and advertising network. The partnership aims to deliver more effective commerce and performance media campaigns for dentsu’s global portfolio of brands and retailers. Through this … Read more
Havas Creative India bags Gold for ‘Ink of Democracy’ for The Times of India; FCB India wins Gold for ‘Lucky Yatra’ for Indian Railways India clinched two Gold Lions on the opening day of Cannes Lions 2025, securing top honours in the Print & Publishing and Outdoor categories. Alongside the two Golds, Indian agencies also brought home four Silver and three … Read more
Sonova Consumer Hearing has appointed Saahil Kumar as General Manager for its Sennheiser Consumer Hearing Business in India. With over 18 years of experience in marketing and sales, Saahil will lead strategic growth, drive market expansion, and strengthen the brand’s presence across key segments like true wireless earbuds, Bluetooth headphones, soundbars, and speech-enhanced hearables. A … Read more
RAK Ceramics India has appointed Anisha Agarwal as Head of Marketing to spearhead brand growth and drive strategic marketing initiatives. With her extensive experience in building impactful brand narratives, Anisha will focus on strengthening market presence, enhancing customer engagement, and positioning RAK Ceramics as a leading name in the premium surfaces and tiles segment in … Read more
Meta has appointed Arun Srinivas as its new Managing Director and Head for India, effective July 1, 2025. With nearly three decades of experience at companies like Hindustan Unilever, Reebok, OLA, and WestBridge Capital, Srinivas will lead Meta’s business strategy, innovation, and revenue growth in India. He currently heads Meta’s ads business in the country … Read more
Nucleus Software has appointed Aabhinna Suresh Khare as its new Chief Marketing Officer to lead global marketing, drive digital brand transformation, and strengthen stakeholder engagement. With over 18 years of experience across fintech, media, and consumer-tech sectors, Khare brings a strong track record in customer-centric branding and growth-focused marketing. A MICA gold medallist and NIT … Read more
redBus has appointed Saurabh Agarwal as its new Chief Financial Officer. With over 20 years of experience in finance, strategy, and scaling high-growth businesses, Agarwal will lead functions including finance operations, FP&A, risk, compliance, legal, and taxation. He previously held leadership roles at Aditya Birla Sun Life Insurance, Medlife.com, and most recently served as Group … Read more
boAt Lifestyle has elevated Ruchika Malkotia to Public Relations Manager, recognizing her outstanding contributions and leadership in brand communications. With a track record of crafting engaging campaigns and strengthening media relationships, Ruchika will now spearhead PR strategy to amplify boAt’s voice across press, social, and influencer platforms. Her promotion underscores the brand’s commitment to impactful … Read more
All Rights Reserved @2025ViralVault
