Newsroom

Only Much Louder (OML) and TribeVibe Entertainment, a BookMyShow enterprise, have joined forces to launch a landmark 60-city stand-up comedy tour featuring celebrated comedian Zakir Khan. This strategic partnership combines Zakir’s mass appeal, OML’s talent expertise, BookMyShow’s audience insights, and TribeVibe’s production strengths to deliver a large-scale live entertainment experience. Set to reach over 160,000 … Read more

Team Pumpkin, a digital-first marketing agency, has secured the digital mandate for MamyPoko Pants Bangladesh, expanding its footprint in the baby care category. The agency will lead digital strategy and execution across social media, influencer marketing, and performance-driven campaigns. MamyPoko Pants, a flagship brand from Unicharm Corporation, continues to grow its presence in both Indian … Read more

OMD, a global media agency under Omnicom Media Group, has been appointed the media agency of record (AOR) for Under Armour across the Asia-Pacific (APAC) region. The appointment follows an extensive six-month competitive pitch involving several top agencies. Effective July 1, 2025, OMD will handle both brand and performance media planning and buying for Under … Read more

RCB tops IPL teams in social media buzz, influencer mentions, and engagement, driving a projected 20% brand value surge. After years of close calls and viral heartbreak, Royal Challengers Bengaluru’s (RCB) long-awaited IPL championship may now fuel a new milestone: a brand value crossing $140 million, according to influencer marketing intelligence platform Qoruz. In 2024, RCB held the third … Read more