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From plushies like Labubu and Jellycat to dessert mascots like Butterbear, the kidulting craze is sweeping Asia. Adult consumers are embracing toys not just for nostalgia, but as emotional comfort objects—transforming childhood icons into cultural symbols. This shift is more than a passing trend. The global soft toy market hit $12 billion in 2023, with adults … Read more
Series of heartfelt digital video commercials launched across online platforms Himalaya BabyCare, a trusted name in baby wellness, has introduced its latest campaign titled “Maa Ka Bharosa”, a heartfelt tribute to the unwavering trust mother’s place in the brand. This initiative celebrates the deep emotional bond between mothers and their children-one rooted in love, care, and … Read more
TV commercial rolls out in key markets of Uttar Pradesh and Bihar, backed by focused BTL activations Fortune, the flagship edible oil brand from AWL Agri Business (formerly Adani Wilmar), has unveiled the third season of its campaign ‘Achaar Ka Perfect Jodidaar’ for Fortune Kachi Ghani Mustard Oil. This latest phase introduces a new mascot – the lovable … Read more
Goa Taxi App and GoaMiles spearhead smart, inclusive transport solutions for a better tourism experience In a move aimed at modernizing transport infrastructure and enhancing the tourism experience, the Government of Goais calling on local taxi operators to join state-backed digital platforms like the Goa Taxi App and GoaMiles. The initiative is part of a broader strategy to promote … Read more
Former employees await final settlements as company grapples with liquidity issues The Good Glamm Group has delayed salary disbursements for the second consecutive month, as the company continues to battle significant financial headwinds. Despite previous assurances that both April and May salaries would be cleared in June, employees had not received payments as of June 3 – … Read more
Indian firms outpace Asia-Pacific peers in AI adoption, with personalization and productivity gains in focus India has emerged as a global frontrunner in generating return on investment (ROI) from generative AI, according to a recent study by Adobe. However, while adoption is strong, challenges around data infrastructure and governance continue to limit the full potential of … Read more
WHSmith India has appointed Shantanu Chakravartty as its CEO and Director. A travel retail veteran with over 15 years of experience, Chakravartty played a key role in steering the company through the COVID-19 crisis, safeguarding over 20,000 jobs and ensuring business continuity. He also co-founded the Airport Services Association of India to support the industry … Read more
Divya Chadha, a seasoned marketing professional with over a decade of experience in digital and music streaming, has joined Amazon Music India. She was previously Head of Brand and Consumer Marketing at Spotify India, where she played a key role in shaping the brand. Chadha has also held roles at Amazon and eBay. While the … Read more
Swiggy has elevated Sanjana Shetty to AVP – PR and Communications. She joined the company in 2017 as Senior Manager and most recently served as Director of PR and Corporate Communications. With over 15 years of experience, Shetty brings deep expertise in media relations, crisis communication, IPOs, product launches, and internal comms. She has previously … Read more
The latest film highlights how Mac and Apple Intelligence tools like Writing Tools and the M4 chip in MacBook Air empower students to learn more creatively and efficiently. Apple has unveiled its second Mac campaign aimed at college students in India, titled “Lessons”-a continuation of last year’s “Work Is Worth It” campaign. The new film showcases how Mac … Read more
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