Newsroom

Pride of Cows, a single-origin, farm-owned milk brand, has launched a bold new campaign urging consumers to ask a simple yet powerful question: “What’s the source of your milk?” Amid growing consumer demand for transparency in food sourcing, the campaign encourages individuals to reflect on where their milk comes from-going beyond typical brand messaging to advocate … Read more

Havmor Ice Cream, a part of LOTTE Wellfood, has unveiled a limited-edition Choco Vanilla Cricket Ball Ice Creamas part of its latest campaign, ‘Enjoy It, Play It’. The campaign stars Gujarat Titans (GT) players Shubman Gill, Sai Sudarshan, and Washington Sundar, aiming to connect with cricket enthusiasts across the country. The unique product features cricket ball-shaped packaging that mimics the … Read more

Hell Energy Drink has announced Indian cricketer Shreyas Iyer as the face of the brand in India. This partnership marks a strategic step in the brand’s expansion, aiming to strengthen its connection with India’s growing energy drink market. Iyer joins Michele Morrone, who continues to represent the brand on a global scale. As the new ambassador, Shreyas will … Read more

Quint Digital (QDL), a media-tech company, has signed a franchise agreement with Time Out Group, the global brand known for curating city-based experiences, to officially launch Time Out India. As part of this collaboration, QDL and Time Out Media will also explore launching Time Out Markets in India. These markets-already operating in cities like New York, Chicago, and Dubai-bring Time Out’s … Read more

CleverTap has announced the launch of Promos, an all-in-one customer rewards management platform aimed at transforming how brands handle loyalty and incentive programs. Developed using technology from rehook.ai, Promos offers an API-first solution to manage coupons, loyalty points, cashback, vouchers, and gamified rewards in one centralized system. Traditionally, marketers rely on multiple disconnected systems for managing campaigns and rewards, … Read more

Google has introduced a new advertising feature called Smart Bidding Exploration, aimed at helping advertisers capture a broader range of search queries and improve overall campaign performance. This tool leverages Google’s AI to adjust ad bids in real-time, enabling marketers to go beyond traditional high-conversion keywords. For instance, instead of just bidding on terms like “home loan” or “mortgage,” … Read more