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Brooke Bond Taj Mahal Tea, a Hindustan Unilever brand, has introduced a new musical innovation—the Chai Bansuri—a giant tea kettle installation that plays a classical raga using steam. Set along the banks of the Krishna River in Vijayawada, this experiential installation marks the brand’s latest tribute to Indian classical music, now celebrating the flute after iconic … Read more
TCM Sports has appointed Nobel Dhingra as Chief Operating Officer to lead its next phase of growth and global expansion. With over two decades of experience across top brands like Dabur, Nestlé, PepsiCo, and MakeMyTrip, Nobel brings deep expertise in sales, marketing, and digital strategy. A former youth cricketer and avid golfer, his passion for … Read more
Network18 has appointed Nalin Mehta as Chief AI Officer – Editorial Operations, alongside his current role as Managing Editor at Moneycontrol. In this new position, Nalin will lead AI integration across the network’s editorial ecosystem, which includes 21 news channels, four digital platforms, and two magazines. He will drive AI-powered content innovation, build frameworks for … Read more
Grace Kao has been promoted to Chief Marketing Officer at Snap Inc., less than a year after joining as VP – Consumer and Business Marketing. Known for her impactful leadership, Kao has already made a strong mark on Snap’s marketing efforts. Previously, she held key roles at Spotify, Instagram, Pandora, and Yahoo. The company announced … Read more
ABP Network has appointed Saikat Dutta as Vice President – Ad Sales, effective April 17, 2025. With over 23 years of experience in strategic sales and revenue management at top media houses like TV Today Network, Sun TV, and Star India, Dutta will lead nationwide sales initiatives and report directly to CEO Sumanta Dutta. Known … Read more
SocioClout, an integrated media agency specializing in influencer marketing and brand DVC production, has appointed Jayanth Kumar as Managing Partner. Formerly Senior Director at DoubleVerify India, Kumar brings extensive experience in digital advertising and a proven track record in driving business growth. Expressing excitement about his new role, he emphasized SocioClout’s strong foundation and potential … Read more
In a powerful move to promote healthy eating habits, Narayana Health has unveiled its latest health awareness initiative—‘Think Before You Order’, launched in line with World Health Day 2025. The campaign directly targets India’s urban youth and working professionals, urging them to rethink their food choices amid the growing culture of convenience-driven ordering. With quick commerce apps fueling an explosion … Read more
Swiggy, India’s leading on-demand convenience platform, has officially launched Pyng, a cutting-edge AI-driven marketplace that connects users with verified professionals across 100+ categories. Designed for busy urban users, Pyng simplifies the search for trustworthy service providers—offering everything from yoga instructors to financial consultants—all through a personalised, AI-powered experience. What is Pyng?Pyng is a smart, AI-backed consumer app that helps users find trusted experts quickly … Read more
April 17, 2025; Mumbai, India: The Ad Club today announces the appointment of Ashwini Deshpande, Co-founder, Director, Elephant; Ashish Chakravarty Executive Director & India Head of Creative, McCann Worldgroup; Raj Kamble, Founder & CCO of Famous Innovations; and Ashish Khazanchi, Managing Partner & CCO, Enormous Brands as jury chairs respectively for Design, Audio, Out of … Read more
Global ad-tech leader VDO.AI has introduced innovative cricket-themed ad formats tailored for Connected TV (CTV)and display environments, just in time for the Indian Premier League (IPL) 2025. These new formats—QuickFrame, Interactive Storytelling, and InMotion—are designed to help brands maximise ROI through real-time, high-impact advertising during live cricket matches. The cricket-themed ads are powered by Dynamic Creative Optimisation (DCO) and AI-based contextual targeting. Brands can now … Read more
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