Newsroom 
Harleen Bhatti has joined Honasa Consumer Ltd. as Vice President – D2C, bringing her expertise in building and scaling direct-to-consumer businesses. With a strong background in digital growth and customer-centric strategies, she is set to drive Honasa’s D2C vision forward. Her appointment marks a key step in the company’s journey to deepen consumer connections and … Read more
Megan Ramm has been elevated to Global Head of Sales at Uber Advertising, marking a key leadership move as the company continues its rapid global expansion. Announcing the news on LinkedIn, Ramm expressed excitement about leading the advertising business, which now spans over 30 countries. Known for her deep industry expertise and growth-driven mindset, she … Read more
Swiggy, in partnership with digital agency PivotRoots (a Havas Company), delivered a high-impact, real-time advertising campaign during IPL 2025, setting a new standard for personalised marketing. Using HockeyCurve’s creative automation technology, the food delivery platform tapped into live match moments to serve hyper-relevant offers that resonated with millions of cricket fans across India. Executed programmatically … Read more
boAt has launched a new campaign, ‘Real Se Bhi Clear’, spotlighting its Aavante Soundbar range during the 2025 T20 season. Strengthening its long-standing relationship with cricket, boAt has partnered once again with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their official audio wearables partner. The campaign features a high-energy film starring cricket icons … Read more
Tata Tea’s iconic social awakening platform, Jaago Re, returns with a powerful new initiative focused on climate change. Titled ‘Har Green Action Se Farak Padega’, the campaign encourages individuals to adopt small, eco-friendly habits that collectively contribute to a healthier planet. At the heart of the campaign is an AI-powered WhatsApp tool, accessible through JaagoRe.com. Developed using … Read more
According to the latest TAM Media Research report, Amul Butter has emerged as the top exclusive advertiser on Hindi and English sports channels during the first 31 matches of IPL 2025 (IPL 18). The report highlights key advertising trends shaping the season’s initial phase, offering insights into brand strategies and category dominance. Parle Biscuits retained … Read more
OPPO India has launched a high-energy brand film as part of its #LiveUnstoppable campaign to promote the all-new OPPO K13 5G smartphone. Set in a vibrant college canteen, the film transforms an everyday setting into an intense gaming battleground, showcasing the K13’s powerful performance and appeal to Gen-Z users. The OPPO K13 5G is positioned as the … Read more
Clinikally, India’s leading online dermatology platform, has launched a powerful new brand film titled “Internet ki Nahi, Dermat ki Suno” to tackle the growing influence of unverified skincare advice on social media. The campaign promotes the importance of expert dermatological consultation in an era where celebrity endorsements and influencer trends often overshadow science-backed skincare. Targeting digitally active … Read more
Third Wave Coffee, one of India’s fastest-growing artisanal café chains, has expanded its menu with the launch of a new pizza range, unveiled through its latest marketing initiative, the ‘Slice of Joy’ campaign. The campaign introduces pizzas to over 140 Third Wave Coffee outlets across India, bringing a fresh twist to its coffee-first culture. At the heart of … Read more
Honda BigWing, in collaboration with MY FM, has rolled out the 2025 edition of MY FM Fresh Face, a youth-centric talent hunt aimed at discovering and celebrating rising stars across India’s heartland. Following the success of last year’s campaign, this year’s edition targets Tier II and Tier III cities across six key states—Punjab, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, … Read more
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