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SocioClout appoints Jayanth Kumar as Managing Partner

SocioClout, an integrated media agency specializing in influencer marketing and brand DVC production, has appointed Jayanth Kumar as Managing Partner. Formerly Senior Director at DoubleVerify India, Kumar brings extensive experience in digital advertising and a proven track record in driving business growth. Expressing excitement about his new role, he emphasized SocioClout’s strong foundation and potential … Read more

Narayana Health Launches ‘Think Before You Order’ Campaign to Tackle Unhealthy Eating Among Urban Youth

In a powerful move to promote healthy eating habits, Narayana Health has unveiled its latest health awareness initiative—‘Think Before You Order’, launched in line with World Health Day 2025. The campaign directly targets India’s urban youth and working professionals, urging them to rethink their food choices amid the growing culture of convenience-driven ordering. With quick commerce apps fueling an explosion … Read more

Swiggy Unveils Pyng: AI-Powered Platform for Verified Professional Services in India

Swiggy, India’s leading on-demand convenience platform, has officially launched Pyng, a cutting-edge AI-driven marketplace that connects users with verified professionals across 100+ categories. Designed for busy urban users, Pyng simplifies the search for trustworthy service providers—offering everything from yoga instructors to financial consultants—all through a personalised, AI-powered experience. What is Pyng?Pyng is a smart, AI-backed consumer app that helps users find trusted experts quickly … Read more

Ashwini Deshpande, Ashish Chakravarty, Raj Kamble and Ashish Khazanchi Appointed as Jury Chairs for the ABBY Awards 2025 powered by One Show

April 17, 2025; Mumbai, India:  The Ad Club today announces the appointment of Ashwini Deshpande, Co-founder, Director, Elephant; Ashish Chakravarty Executive Director & India Head of Creative, McCann Worldgroup; Raj Kamble, Founder & CCO of Famous Innovations; and Ashish Khazanchi, Managing Partner & CCO, Enormous Brands as jury chairs respectively for Design, Audio, Out of … Read more

VDO.AI Launches Cricket-Themed Ad Formats to Boost Brand Engagement During IPL 2025

Global ad-tech leader VDO.AI has introduced innovative cricket-themed ad formats tailored for Connected TV (CTV)and display environments, just in time for the Indian Premier League (IPL) 2025. These new formats—QuickFrame, Interactive Storytelling, and InMotion—are designed to help brands maximise ROI through real-time, high-impact advertising during live cricket matches. The cricket-themed ads are powered by Dynamic Creative Optimisation (DCO) and AI-based contextual targeting. Brands can now … Read more

ITC to Fully Acquire Mother Sparsh in Strategic Move to Strengthen Baby Care Portfolio

ITC has signed definitive agreements to acquire the remaining 73.5% stake in Mother Sparsh Baby Care, a premium Ayurvedic and natural baby care brand. The acquisition, valued at ₹81 crore through a combination of primary and secondary investments, will bring ITC’s total investment in the brand to approximately ₹126 crore. The transaction is expected to be … Read more

GANT India Taps Emporiom Digital to Accelerate Digital Growth and Consumer Engagement

GANT India has joined hands with Emporiom Digital to boost its digital presence and strengthen consumer engagement across the country. As part of this strategic partnership, Emporiom Digital will manage the brand’s social media strategy, content creation, and omnichannel communication, aiming to support GANT’s expansion in the Indian market. Known for redefining American sportswear with a timeless blend of … Read more

Cannes Lions 2025: 12 Indian Experts Named to Prestigious Global Jury Panel

India continues to make its mark on the global creative stage, with 12 Indian professionals selected to join the Cannes Lions 2025 Awarding Jury. These industry leaders from the fields of advertising, media, PR, and brand communications will help judge the world’s most impactful creative work at the Cannes Lions International Festival of Creativity, scheduled from June 16 to 20, … Read more