Newsroom 
Renowned advertising professional Santosh Padhi has established a new independent creative agency called Into Creative, aiming to address what he perceives as a leadership vacuum in the industry. The venture launches with a team of six co-founders, including CEO Ayesha Ghosh. “Many seniors are leaving the industry with insufficient creative leaders remaining to guide brands,” … Read more
Hexaware Technologies has announced the appointment of cricket icon Rahul Dravid as its cultural ambassador. The IT services provider has strategically partnered with the former Indian captain to strengthen its employee-focused culture and inspire its global workforce. This collaboration will see Dravid engaging with Hexaware employees worldwide through specialized events centered on leadership development and … Read more
Kingfisher Premium Packaged Drinking Water has secured an impressive sponsorship portfolio for the 2025 IPL season, partnering with seven of the league’s ten franchises. The United Breweries brand, part of the HEINEKEN Company, will sponsor Mumbai Indians, Royal Challengers Bengaluru, Punjab Kings, Sunrisers Hyderabad, Lucknow Super Giants, Rajasthan Royals, and Kolkata Knight Riders. This strategic … Read more
Times Network has announced a strategic consolidation of its English news portfolio, merging Mirror Now into its flagship channel Times Now. This integration represents a significant restructuring aimed at enhancing Times Now’s editorial capabilities and market position in the competitive news landscape. The broadcast network frames this realignment as part of a broader strategy to … Read more
JioStar is unveiling the second edition of Brand Spotlight for TATA IPL 2025, a premium advertising opportunity showcasing select brand commercials exclusively during the crucial first six overs of matches. This year, the initiative expands to include linear TV through Star Sports, beginning with the opening game. Marquee brands participating include My11Circle, Campa Energy, GPay, … Read more
The third edition of OTTplay Awards is set to honor streaming entertainment excellence across Indian languages on March 22, 2025. Following its “One Nation, One Award” theme, the event creates a level playing field for OTT content from across the country, making it unique in the industry. Co-presented by Real Juices and powered by Stockgroww … Read more
Google has appointed Anuj Gulati as the new head of global growth marketing for its Gemini AI platform, elevating him from his previous role as group marketing manager for developer, growth, and performance. Gulati announced his promotion through a LinkedIn post. This appointment puts Gulati at the helm of growth strategy for Google’s flagship AI … Read more
Elon Musk’s AI chatbot Grok has become the new sensation among Indian internet users in 2025, following X’s latest update released last month. Unlike competitors like ChatGPT and Google Gemini with their measured, corporate tones, Grok distinguishes itself with an irreverent personality and human-like responses that mirror users’ conversational styles. Developed by xAI, Grok 3 … Read more
Bolstering their shared commitment to public health, TV9 Network, in collaboration with Sensodyne, has launched a nationwide oral health awareness campaign focused on World Oral Health Day on March 20, 2025. Now in its third year, the campaign is themed ‘Take the First Step’ and carries the rallying call #BeSensitiveToOralHealth, urging citizens to prioritize oral hygiene as an essential pillar … Read more
Sony Entertainment Television has formed a strategic partnership with Yas Island Abu Dhabi for Indian Idol 15, aiming to boost audience engagement through branded content. Host Aditya Narayan announced the collaboration, which includes a special visit to Yas Island by contestants. On March 16, 2025, a music video titled “It’s Time To Say Yas” debuted, … Read more
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