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Katappa and Sivagami Battle Grease in Giffy’s New ‘Dishwash ka Baahubali’ Campaign

Wipro Consumer Care and Lighting has rolled out a new television commercial for its dishwashing gel brand, Giffy, featuring iconic South Indian actors Sathyaraj and Ramya Krishnan. The campaign, titled ‘Dishwash ka Baahubali’, reimagines the everyday kitchen chore as a dramatic and humorous showdown against tough grease. Set within a domestic kitchen, the film brings together … Read more

Prime Video Unveils ‘Two Much with Kajol & Twinkle’ Talk Show

Prime Video has officially announced its upcoming Original talk show, Two Much with Kajol and Twinkle. Featuring two dynamic personalities-Kajol and Twinkle Khanna. The show promises bold conversations, sharp wit, and unfiltered takes. Produced by Banijay Asia, the show is currently in production and will premiere soon on Prime Video. Two Much with Kajol and Twinkle will … Read more

Havells India Reduces Q1 FY26 AdEx by 17.37% to ₹142.90 Cr Amid Profit Dip

Havells India has reported its financial results for Q1 FY26, showing a 14.71% year-on-year drop in consolidated profit to ₹347.53 crore, down from ₹407.51 crore in Q1 FY25. The decline is attributed to subdued consumer demand and strategic cost management across business verticals. The company implemented cuts across various operational areas, including advertising and promotional … Read more

FreeAgent Partners with EaseMyTrip to Power Global Mobility for Sporting Talent

FreeAgent, a platform focused on athlete networking and cricket career development, has announced a strategic partnership with EaseMyTrip, one of India’s leading travel and mobility solutions providers. The collaboration aims to enhance international mobility for cricket players and associated professionals by simplifying global travel logistics. As part of the partnership, FreeAgent users will now have … Read more

Renault Group appoints Stephane Deblaise as CEO for India

Renault Group has appointed Stephane Deblaise as CEO for its India operations, effective September 1, 2025. A Renault veteran with over two decades of global experience, Deblaise will lead the Group’s strategic direction in India, reporting to Francois Provost. Currently CEO of Renault Korea, he has driven major transformation initiatives and held key roles in … Read more

Bullet launches in India with ‘Har Minute Mazedaar’ campaign

Bullet, a micro drama entertainment app, has officially debuted in the Indian market with its new brand campaign, ‘Har Minute Mazedaar’, alongside an inaugural content slate of 34 micro dramas in seven Indian languages. Designed for a mobile-first audience, Bullet offers high-production, vertical-format, one-minute episodes in Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, and Marathi. The platform aims to … Read more

Renault India to unveil new logo with launch of All-New Triber

Renault India, a wholly owned subsidiary of the Renault Group, is set to debut its updated brand identity with the launch of the All-New Triber. This marks the company’s first product in India to feature Renault’s new global logo, reinforcing its commitment to a modern, technology-forward brand positioning. The redesigned visual identity includes a minimalist, interlocked diamond logo, … Read more

PepsiCo Set to Launch Prebiotic Pepsi Sodas, Aiming for Health-Conscious Consumers

PepsiCo is preparing to launch a prebiotic version of its flagship Pepsi Cola, expanding the brand’s footprint into the health-focused beverage space. Flavours to include Classic Cola and Cherry Vanilla, each will contain 3g of prebiotic fibre, 5g of cane sugar, 30 calories, and no artificial sweeteners. Scheduled for a digital debut this fall and a broader retail rollout in early 2026, the move marks Pepsi’s … Read more

Meta and JioHotstar Join Forces with Special Ops 2.0 to Spotlight Online Scam Awareness

Meta has teamed up with JioHotstar to launch a new awareness campaign that leverages the popular espionage series Special Ops 2.0 to educate viewers about the growing threat of online scams-particularly “digital arrest” frauds. The campaign video features acclaimed actor Kay Kay Menon reprising his role as Himmat Singh, though this time, the mission is far more … Read more

Famous Innovations Wins Social Media Mandate for World Pickleball League

Famous Innovations has been appointed to lead communications and social media strategy for the World Pickleball League (WPBL), India’s first franchise-based professional pickleball league. With the sport rapidly gaining popularity among younger audiences in India, WPBL aims to blend competitive gameplay with culture and community-driven storytelling. The agency’s scope of work includes end-to-end content strategy, … Read more