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Hafele Releases New Film Featuring Sachin Tendulkar and Terra Surfaces

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Hafele India has released the third film in its ongoing digital campaign series featuring brand ambassador Sachin Tendulkar, spotlighting its Terra Surfaces product line. The campaign, titled “Maximising what matters the most,”builds on Hafele’s brand purpose of “Maximising the Value of Space. Together.” Shot at Hafele’s state-of-the-art Design Centre in Mahalaxmi, Mumbai, the series offers a realistic backdrop to demonstrate product functionality … Read more

Accenture Song-WPP Merger Rumors Stir Industry Buzz Amid Leadership Shakeups and Strategic Shifts

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The global advertising and consulting landscape may be on the brink of a seismic shift. Rumors of a possible merger between Accenture Song and WPP, two titans in their respective domains, have triggered widespread speculation across the marketing, media, and consulting industries. According to recent media reports, informal discussions have taken place between the two companies, though no formal deal … Read more

Dark Traffic to Hit 1.1 Billion Users by 2026, Disrupting Digital Advertising Ecosystem

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A silent revolution is reshaping the internet – and advertisers should be worried. According to a new WARC report, “dark traffic” is set to reach 1.1 billion users globally by 2026. This isn’t just about ad-blockers anymore – it’s about an entire generation of internet users becoming invisible to publishers and brands. Dark traffic refers … Read more

IPG Q2 FY2025: Revenue Declines 6.4% to $2.54 Billion

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Net income drops to $162.5 million amid restructuring and merger-related costs IPGThe Interpublic Group (IPG) reported a 6.4% year-on-year revenue decline for Q2 FY2025, bringing in $2.54 billion compared to $2.71 billion in the same period last year. The dip was driven by a 3.5% fall in organic revenue and significant restructuring expenses that impacted … Read more

Shilpa Shetty Fronts WickedGüd’s Satirical Campaign on Food and Health Fads

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The digital film series speaks to Gen Z and young millennials through humour and irony. WickedGüd, the Shark Tank-featured better-for-you food brand founded by Bhuman Dani in 2021, has launched the first instalment of a new digital campaign led by Bollywood actor and brand investor Shilpa Shetty. The campaign takes a humorous and satirical approach … Read more

Jasprit Bumrah Leads Volkswagen India’s ‘Made of Legend’ Campaign for Golf GTI

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Conceptualised by PHD Media and 22feet Tribal Worldwide, the campaign celebrates performance and precision. Volkswagen India has unveiled its latest campaign, ‘Made of Legend’, to mark the launch of the iconic VW Golf GTI in India. Featuring star cricketer Jasprit Bumrah, the campaign spotlights the brand’s core values of engineering excellence and unmatched performance. Designed to resonate with India’s … Read more

From Ideas to Impact: Mayur Hola’s Game-Changing Ride at Swiggy

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Mayur Hola, Vice President–Brand at Swiggy since May 2024, has become a defining force in transforming Swiggy’s brand into a cultural phenomenon through inventive social media storytelling, experiential offerings, and brand-first campaigns. Hola began his career as a game designer before pivoting to advertising in 2000 as a copywriter at McCann Erickson. Over two decades, … Read more

Nestlé Purina Expands Friskies Range with Two New Dry Cat Food Variants

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Available now across major cities via pet stores, e-commerce, and quick commerce platforms Nestlé Purina has expanded its Friskies portfolio in India with the launch of two new dry cat food variants: Meaty Grillsand Indoor Delights. The Meaty Grills variant features a blend of chicken, turkey, lamb, and vegetables, while Indoor Delights includes chicken, salmon, tuna, and vegetables. Specially formulated for … Read more

Colgate-Palmolive India Cuts Ad Spends by 5.4% YoY in Q1 FY26

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Net sales decline 4.4% to ₹1,421 crore; premium portfolio shows growth momentum Colgate-Palmolive India reported a 5.4% year-on-year reduction in advertising and promotional expenses for the first quarter of FY26. The company spent ₹188.41 crore in Q1 FY26, down from ₹199.07 crore in the same quarter last year. Sequentially, ad spends rose 4.3% compared to ₹180.57 crore spent in … Read more