Newsroom

Pocket Aces has rebranded its short-form content portfolio under the FilterCopy umbrella, positioning it as the flagship brand for its growing youth-focused digital network. This strategic move unifies five content verticals to deliver diverse yet cohesive storytelling across genres. The five rebranded channels include: The rebrand comes with fresh content initiatives. FilterCopy Candid debuted its OTT show Find The Farzi starring … Read more

In Alappuzha, Kerala, a unique devotional tradition has emerged: Balamurugan, the child form of Lord Murugan, now receives Nestlé Munch as offerings instead of traditional sweets. The finger chocolate has become a staple at the temple-marking a rare moment of brand presence in a spiritual space. This unusual endorsement didn’t go unnoticed by Nestlé. But rather than capitalising … Read more

The Good Glamm Group will no longer operate as a single entity. In a LinkedIn post, CEO Darpan Sanghvi confirmed that the group’s brands will be sold individually, each with its own new owner, following a decision by lenders to enforce their charge on the assets. “The brands will be sold one by one and will operate individually, there … Read more

Karma Management Global Consulting Solutions, a leading firm in labour law, governance, risk, and compliance (GRC), has appointed Concept PR India as its official communications partner. The collaboration aims to strengthen Karma Global’s brand positioning in the compliance and HR solutions space. As part of the mandate, Concept PR will lead media outreach, public relations, and brand messaging, … Read more

Alphabet Inc. reported strong second-quarter results for 2025, with YouTube ad revenue reaching $9.8 billion, up 13% year-on-year. The platform’s performance was a key contributor to Alphabet’s consolidated revenue of $96.4 billion, marking a 14% increase, while net income surged 19% to $28.2 billion, or $2.31 per share. CEO Sundar Pichai credited Alphabet’s growing momentum to its AI-first strategy, stating during the earnings call that AI is “positively impacting … Read more

SW Network, an independent integrated agency known for crafting culturally resonant brand narratives, has secured the creative mandate for Anytime Fitness India, a prominent player in the Indian fitness space and part of the world’s largest gym franchise. The partnership will see SW Network take charge of creative and digital communications across platforms, with a focus on shaping … Read more