Newsroom 
Available across 58 cities, the new range brings protein-rich options to McDonald’s favourites with support from CFTRI. Swiggy and McDonald’s India (West & South) have teamed up to launch the new Protein Plus Range of burgers, available exclusively on the Swiggy app from July 24 to August 11, 2025. The range will be featured under the ‘High Protein’ … Read more
Conceptualised by Scarecrow M&C Saatchi, the campaign spotlights the meticulous process of creating Rajnigandha’s signature blend. Rajnigandha, the flagship mouth freshener brand from Dharampal Satyapal Group (DS Group), has launched a new TVC that highlights the brand’s legacy of quality and dedication to excellence. Titled ‘Yun hi nahin main Rajnigandha ban jaata hun’, the film offers a … Read more
The campaign promotes expert-led, personalised solutions over traditional DIY remedies. Clinikally has unveiled its latest brand film titled “Nuskhon Ka The End”, aimed at breaking the reliance on ineffective home remedies for hair fall. The film spotlights the deeply rooted culture of DIY haircare and generational advice in Indian households, while gently encouraging a shift towards … Read more
Conceptualised by Talented, the campaign blends nostalgia and quick-delivery messaging in a series of playful ads. bigbasket has rolled out a new campaign featuring Bollywood’s iconic Kapoor sisters-Karisma and Kareena-together on screen for the first time. Created in collaboration with the agency Talented, the campaign comprises three quirky short films rooted in nostalgia, humour, and a … Read more
India’s soft drink market is heating up, and this time, it’s not fizz or flavour in focus-it’s the price. Campa Cola, once a retro favourite from the 80s, has been reborn under Reliance and is making waves by doing what few dared: cutting deep into price-sensitive territory. In just a year and a half, it … Read more
In an age of algorithms and autoplay, KITKAT and Spotify are teaming up to remind us that even music needs a break. The two brands have launched a clever, culturally relevant campaign called “Break the Loop,” fronted by actor and musician Ayushmann Khurrana. At its core, the initiative invites listeners to step away from their go-to playlists and … Read more
Dabur Red Paste has expanded its #SwitchToFluorideFree campaign into a nationwide awareness initiative, encouraging Indian households to opt for fluoride-free oral care. Executed in partnership with creative and digital agency Mixed Route Juice, the campaign addresses rising concerns around excessive fluoride exposure. The initiative stems from growing global evidence linking high fluoride intake-especially in children-to … Read more
Zee Entertainment reported a 14% year-on-year decline in consolidated revenue for Q1 FY26, with total income at ₹1,820 crore. The drop was mainly driven by ongoing pressure on advertising and subscription revenues. Advertisement revenue fell 17% YoY, with domestic ad income down 19%. The company cited weaker FMCG ad spending and a packed sports calendar … Read more
The Coca-Cola Company reported a 63% jump in Q2 2025 operating income, driven by a 6% increase in price/mix and strong cost controls, despite a 1% global volume decline. Net revenue rose 1% to $12.5 billion, while organic revenue grew 5%. CEO James Quincey reaffirmed full-year guidance, citing the company’s focus and flexibility in navigating … Read more
Policybazaar has launched a new ad campaign featuring comedian Kapil Sharma, aiming to promote smarter car insurance buying through policy comparisons. The campaign includes two humorous films that highlight how skipping comparisons can lead to overspending. In the films, Sharma delivers his signature comic take-joking about a Zebra buying a car and insurance without using … Read more